DataLayer Analytics — Playwright

Automated window.dataLayer event validation using Playwright. Creates, runs, and maintains analytics tracking tests so you never ship broken tracking again.

When to Use

• Validate GTM / GA4 events fire correctly with the right payloads
• Create analytics regression tests from a tracking spec (Confluence, Notion, or manual)
• Discover what events a page actually fires (no spec needed)
• Debug mismatches between expected and actual dataLayer payloads
• Maintain test data as tracking implementations evolve

Two Test Modes

Auto-detected based on your project setup: