seo
Installation
SKILL.md
SEO
- IS: one entry point for search visibility: evidence-led audits, implementation, demand research, writer briefs, and performance measurement across search and answer engines.
- IS NOT: writing the article or standalone marketing copy (
ghostwriter), visual redesign (ui-design), tenant infrastructure (multi-tenant-architecture), or implementing AFDocs / Is Agentic / Is It Agent Ready scorecards (agent-ready). Fix SEO copy and markup when they are part of the requested implementation.
Route the task
| Request | Load | Deliverable |
|---|---|---|
| Audit a site, diagnose indexing, review a migration | references/audit.md and references/validation-evidence.md |
Prioritized findings with URLs, observed evidence, impact, and correction |
| Fix or implement SEO | Audit references, then applicable implementation references below | Code changes, scoped checks, and served-page evidence for the changed behavior |
| Research demand, choose a target, brief a page | references/research-protocol.md; references/brief-template.md for a brief |
Sourced demand table and decision, or a durable writer brief |
| Explain traffic movement, measure AI visibility, monitor SEO | references/monitoring.md |
Property-scoped diagnosis or configured monitoring with explicit data gaps |
For a combined request, reuse one property and URL inventory across modes. An audit request produces findings; a request to fix them proceeds through implementation and verification within the user's authorized scope. A research-only request does not require crawling every URL or changing code.
Establish the evidence boundary
Identify the exact public host, URL-prefix or domain property, production environment, project/subpath, audience, and business outcome. On a shared domain, filter each project's path separately. In analytics, verify hostname, path, conversion event and attribution window before interpreting a number.