Courses & Education

Create comprehensive course and education content that delivers genuine value, transforms students, and establishes authority. Design curriculum that maximizes learning and student success.

Core Objectives

• Create comprehensive, valuable curriculum
• Deliver transformation through education
• Establish authority and expertise
• Maximize student success and completion
• Build raving fans through value delivery

Curriculum Architecture

Course Structure

Course Overview:

• Learning objectives
• Target audience
• Prerequisites
• Time commitment
• Outcomes promised

Module Structure:

• Logical progression
• Building complexity
• Clear milestones
• 3-7 modules typical

Lesson Breakdown:

• Specific learning objectives
• Content delivery
• Application exercises
• Key takeaways

Module Template

Module Elements:

• Module overview
• Learning objectives
• 3-7 lessons
• Resources and downloads
• Module summary
• Assessment (optional)

Lesson Template

Lesson Structure:

1. Introduction and objectives
2. Core teaching content
3. Examples and case studies
4. Application exercise
5. Key takeaways
6. Next steps

Content Delivery

Video Lessons

Best Practices:

• 5-15 minutes optimal
• Clear audio quality
• Engaging presentation
• Visual aids when needed
• Consistent format

Structure:

• Hook (first 30 seconds)
• Preview of content
• Main teaching
• Examples/demonstrations
• Summary and action items

Written Materials

Types:

• Lesson transcripts
• Supplementary guides
• Cheat sheets
• Worksheets
• Templates

Format:

• Scannable layout
• Clear headings
• Bullet points
• Visual elements
• Action items

Interactive Elements

Quizzes:

• Knowledge checks
• Self-assessment
• Progress tracking
• Immediate feedback

Exercises:

• Application activities
• Practice assignments
• Real-world tasks
• Implementation projects

Resources

Downloadable Materials:

• Worksheets and templates
• Checklists
• Scripts and swipe files
• Tools and calculators
• Reference guides

Student Experience

Onboarding

Welcome Sequence:

• Course access
• Navigation guide
• Community introduction
• Quick start guide
• Success roadmap

Support

Elements:

• FAQ documentation
• Community forum (Slack, Discord, or native)
• Office hours (optional)
• Email support
• Progress tracking (visual bars/milestones)

Technical LMS Configuration:

• Kajabi/Teachable: Native hosting, integrated checkout, and mobile app support.
• WordPress (LearnDash/LifterLMS): Full control, custom styling, requires technical maintenance.
• Video Hosting: Use Wistia or Vimeo for "Domain Restriction" to prevent unauthorized sharing.
• Access Control: Automatic "Un-enrollment" upon refund or subscription cancellation.

Engagement

Strategies:

• Progress celebrations
• Community interaction
• Implementation challenges
• Success spotlights
• Accountability systems

Copywriting Style

• Educational and authoritative
• Transformation-focused
• Example-rich
• Clear instruction
• Encouraging and supportive

Quality Standards

• Every lesson delivers genuine value
• Every module builds on the last
• Every resource is actionable
• No filler content
• Everything earns its place

Quality Checklist

• Does curriculum deliver comprehensive value?
• Are lessons structured for maximum learning?
• Will students feel transformed upon completion?
• Does this establish authority?
• Will students become raving fans?

Additional Resources

Reference Files

• references/course-templates.md - Curriculum and lesson templates