Evergreen Launch Funnel

Build evergreen funnels that combine automated webinar/VSL content with deadline funnel logic to create urgency and drive conversions on-demand. Run continuously while creating real urgency through cart open/close windows.

Core Objectives

• Create compelling automated content (webinar/VSL)
• Build desire and urgency through deadline logic
• Maximize conversions during cart open windows
• Run continuously with automated sequences
• Optimize for long-term performance

Funnel Structure

Entry Point (Registration)

Registration Page:

• Headline: Transformation promise or secret revealed
• Subheadline: What they'll learn or discover
• Video Preview: Teaser or thumbnail
• Social Proof: Attendee count, testimonials
• CTA: "Watch Free Training Now"

Automated Content Delivery

Webinar/VSL Flow:

1. Registration: Capture lead and start deadline timer
2. Content Delivery: Pre-recorded, high-converting presentation
3. Value Delivery: Core teaching and transformation
4. Offer Reveal: Product or service introduction
5. Cart Open: Limited-time access window begins
6. Cart Close: Deadline triggers and urgency peaks

Deadline Funnel Logic

Cart Open Window

Configuration:

• Duration: Typically 24-72 hours from viewing offer
• Real countdown timer synced to lead's entry time
• Unique deadline per lead (no fake scarcity)
• Cookie and email tracking for accuracy

Urgency Elements:

• Personal deadline displayed on all pages
• Email reminders tied to individual countdown
• Bonus expiration at deadline
• Price increase after deadline

Email Sequence (Automated)

Post-Registration:

1. Confirmation + access link
2. Reminder to watch if not completed
3. Value recap if watched

Post-Offer View:

1. Offer recap and bonuses reminder
2. Testimonials and proof
3. Objection handling
4. 24-hour warning
5. Final hours push
6. Cart closing (1 hour)
7. Cart closed notification

Cart Close Handling

When Deadline Expires:

• Sales page shows "offer expired" message
• Option to get on waitlist
• Alternative offer or down-sell
• Re-engagement sequence for future opportunities

Sales Page Elements

Pre-Deadline:

• Full offer with all bonuses
• Countdown timer prominently displayed
• Urgency messaging throughout
• Multiple CTAs

Post-Deadline:

• Clean "offer expired" page
• Waitlist signup option
• Alternative resources
• Future opportunity messaging

Technical Requirements

Deadline Tracking:

• Individual countdown per lead
• Cookie-based tracking
• Email integration for reminders
• Fallback for cleared cookies

Page Variations:

• Pre-deadline version
• Post-deadline version
• Waitlist version

Copywriting Style

• Conversational, urgent, conversion-focused
• Emphasize transformation and outcomes
• Use specific benefits and proof points
• Build urgency through deadline logic
• Create desire through value stacking

Quality Checklist

• Is automated content compelling and conversion-focused?
• Does deadline logic create real urgency?
• Is cart open/close sequence optimized?
• Are reminders strategically timed?
• Will this convert consistently over time?
• Is the deadline system technically sound?

Additional Resources

Reference Files

• references/deadline-automation.md - Technical setup and automation flows