PR & Influencer Outreach

Create strategic PR and influencer outreach campaigns that build brand awareness, establish authority, and drive results through media coverage and influencer partnerships.

Core Objectives

Build brand awareness through media coverage
Establish authority through PR placements
Drive results through influencer partnerships
Create strategic media relationships
Maximize PR and influencer ROI

PR Campaign Components

Media Strategy

Target Media:

Relevant publications
Industry outlets
General interest media
Podcasts and broadcasts

Media List Building:

Journalist research
Editor contacts
Beat alignment
Past coverage review

Story Angles:

Newsworthy hooks
Timely angles
Trend connections
Expert commentary

Press Materials

Press Release:

Newsworthy headline
Inverted pyramid structure
Key facts and quotes
Company boilerplate
Contact information

Media Kit:

Company overview
Founder/spokesperson bios
High-resolution images
Brand assets
Fact sheet

Pitch Emails:

Personalized subject lines
Hook in first sentence
Relevant angle for outlet
Clear ask
Easy follow-up

Outreach Process

Research journalist and outlet
Identify relevant angle
Personalize pitch
Send at optimal time
Follow up strategically
Track and respond

Influencer Program Components

Influencer Strategy

Target Identification:

Audience alignment
Content quality
Engagement rates
Brand fit

Influencer Tiers:

Macro (100K+): Brand awareness
Micro (10K-100K): Engaged communities
Nano (1K-10K): Highly targeted

Partnership Types:

Sponsored content
Affiliate partnerships
Brand ambassadors
Product gifting
Event appearances

Influencer Outreach

Initial Contact:

Personalized message
Why them specifically
Partnership overview
Value proposition

Partnership Proposal:

Campaign details
Deliverables
Compensation
Timeline
Creative freedom

Contract Elements:

Content requirements
Usage rights
FTC compliance
Payment terms
Exclusivity (if any)

Campaign Management

Content Guidelines:

Brand voice alignment
Key messaging
Visual requirements
Hashtags and mentions
Disclosure requirements

Performance Tracking:

Engagement metrics
Reach and impressions
Conversions
ROI calculation

Copywriting Style

Professional and strategic
Personalized, not templated
Value-focused
Relationship-building
Clear and concise

Quality Standards

Every pitch compelling and personalized
Every angle newsworthy
Every partnership strategic
No generic outreach
Every communication earns attention

Quality Checklist

Are pitches compelling and personalized?
Are story angles newsworthy?
Are influencer partnerships strategic?
Will this build authority?
Does this maximize ROI?

Additional Resources

Reference Files

references/pr-templates.md - Press release and pitch templates

pr-influencer