seo-geo
SEO / GEO
Two distinct optimization targets:
- SEO — ranking in traditional search engines (Google, Bing)
- GEO — being cited by AI search engines (ChatGPT, Perplexity, Gemini, Copilot)
Key insight: AI search engines do not rank pages — they cite sources. Being cited is the new ranking #1.
Documentation
- llms.txt standard: https://llmstxt.org
- GEO research: https://arxiv.org/abs/2311.09735 (Princeton study)
- Schema reference: https://schema.org
- Google guidelines: https://developers.google.com/search/docs
Core Principles
Apply these whenever writing or reviewing public-facing content or markup, regardless of framework.
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