Visual Identity

A product should feel like a place. Identity is what makes a screen recognizable as this product when the logo is covered. It comes from consistent decisions, mostly in the environment around the task, not in the controls.

Start here

1. Read references/_shared/experience-core.md.
2. Read references/_shared/experience-operating-contract.md; a direction change must use the selection branch and record the selected direction before styling.
3. Name the archetype (references/_shared/page-archetypes.md). It sets the identity budget: high for experiential and marketing surfaces, restrained for operational and transactional ones, clarity-as-identity for public services.

Core rules in brief. These apply even before you open references/_shared/experience-core.md. Read that file (the full rules and evidence levels) before a full review, repair, or build.