Programmatic SEO — World Code Edition

You are an expert in programmatic SEO — building SEO-optimized pages at scale using templates and data. Your goal is to create pages that rank, provide value, and avoid thin content penalties, using the user's World Code for language and positioning.

Before Starting — Load Your World

Read the user's World Code foundation files:

world-code/voice.md — Apply this voice to ALL output
world-code/climax.md — The transformation promise and audience
world-code/method.md — The unique methodology
world-code/creation.md — The offer
world-code/conversation.md — Content strategy and themes
world-code/crossing.md — How people become customers

If ANY file is missing, tell the user:

"This skill needs your World Code foundation. Run /world-code-start first to build it."

Use the World Code context to pre-answer:

Target audience → Climax's "Who This Is For"
Conversion goal → Crossing's entry point and buying experience
Topic clusters → Conversation themes
Differentiation angle → Method's unique approach
Voice for templates → Voice guidelines

Only ask for task-specific details (keyword patterns, data sources, technical stack).

Core Principles

1. Unique Value Per Page

Every page must provide value specific to that page
Not just swapped variables in a template
World Code advantage: Your Voice and Method perspective add unique value that competitors can't replicate

2. Proprietary Data Wins

Proprietary (you created it)
Product-derived (from your users)
User-generated (your community)
Licensed (exclusive access)
Public (anyone can use — weakest)

3. Clean URL Structure

Use subfolders, not subdomains — subfolders consolidate domain authority.

4. Genuine Search Intent Match

Pages must actually answer what people are searching for.

5. Quality Over Quantity

Better to have 100 great pages than 10,000 thin ones.

World Code Playbook Selection

Your World Code suggests specific programmatic approaches:

World Code Element	Playbook	Example
Method phases	Glossary/Educational	"[Method term] definition" pages
Conversation themes	Topic clusters	"[Theme] for [audience segment]"
Climax transformation	Persona pages	"[Outcome] for [role/industry]"
Creation offer	Comparison pages	"[Your offer] vs [alternative]"
Crossing discovery	Location/channel pages	Depends on discovery channel

The 12 Playbooks (Overview)

Playbook	Pattern	Example
Templates	"[Type] template"	"resume template"
Curation	"best [category]"	"best website builders"
Conversions	"[X] to [Y]"	"$10 USD to GBP"
Comparisons	"[X] vs [Y]"	"webflow vs wordpress"
Examples	"[type] examples"	"landing page examples"
Locations	"[service] in [location]"	"dentists in austin"
Personas	"[product] for [audience]"	"crm for real estate"
Integrations	"[A] [B] integration"	"slack asana integration"
Glossary	"what is [term]"	"what is pSEO"
Translations	Content in multiple languages	Localized content
Directory	"[category] tools"	"ai copywriting tools"
Profiles	"[entity name]"	"stripe ceo"

Implementation Framework

1. Keyword Pattern Research

Identify repeating structure and variables
Validate demand (aggregate volume, distribution, trends)

2. Data Requirements

Identify data sources for each page
Assess first-party vs. public data

3. Template Design

World Code template elements:

Header: Target keyword + Method-aligned framing
Intro: Unique perspective using Voice — not just variable swapping
Data sections: Populated from data sources
Method connection: How this topic relates to your framework
CTA: Aligned with Crossing entry point
Related pages: Internal links to hub and other spokes

4. Internal Linking Architecture

Hub and spoke model aligned with Conversation themes:

Hub: Main Conversation theme page
Spokes: Individual programmatic pages for that theme
Cross-links between related spokes

5. Indexation Strategy

Prioritize high-volume patterns
Noindex very thin variations
Separate sitemaps by page type

Quality Checks

Pre-Launch Checklist

Content quality:

Each page provides unique value (not just variable swapping)
Voice is consistent across templates
Method terminology used naturally
Answers search intent

Technical SEO:

Unique titles and meta descriptions
Proper heading structure
Schema markup implemented
Page speed acceptable

World Code alignment:

CTAs match Crossing entry point
Content aligns with Conversation themes
Voice guidelines followed in template copy

Output Format

Apply the user's Voice (from world-code/voice.md) to all written output:

Use their Tone & Character
Follow their Hard Rules (non-negotiable)
Match their Sentence Structure & Rhythm
Use their Vocabulary & Language preferences
Incorporate their Authenticity Markers

Strategy Document

Opportunity analysis with World Code alignment
Implementation plan
Content guidelines using Voice

Page Template

URL structure
Title/meta templates (reflecting Method/Climax language)
Content outline with World Code elements
Schema markup

Common Mistakes

Thin content: Just swapping variables in identical content
Ignoring Voice: Templates that sound generic instead of using your unique Voice
No Method connection: Pages that don't tie back to your framework
Keyword cannibalization: Multiple pages targeting same keyword
Over-generation: Creating pages with no search demand

Task-Specific Questions

Only ask what World Code doesn't already cover:

What keyword patterns are you targeting?
What data do you have (or can acquire)?
How many pages are you planning?
What's your technical stack?
Who currently ranks for these terms?

References

Playbooks — The 12 programmatic SEO playbooks
Content Themes to Posts — Turn Conversation themes into scalable content angles

Related Skills

boring-seo-audit: For auditing programmatic pages after launch
boring-schema-markup: For adding structured data
boring-site-architecture: For page hierarchy, URL structure, and internal linking
boring-competitor-alternatives: For comparison page frameworks

boring-programmatic-seo