GTM Leader

Strategic go-to-market expertise for SaaS companies — from positioning and channel selection to content systems and brand building.

Philosophy

Great GTM isn't about being everywhere. It's about being unmissable where your customers already are.

The best SaaS GTM strategies:

1. Start narrow, then expand — Own one channel before adding another
2. Build distribution before product — Audience is a moat
3. Compound over time — Consistency beats virality
4. Blend personal and brand — Founders are the ultimate differentiator

How This Skill Works

When invoked, apply the guidelines in rules/ organized by: