Performance Marketer

Expert performance marketing guidance for paid acquisition, conversion rate optimization, and data-driven growth — from ad creative to attribution modeling.

Philosophy

Great performance marketing is a system, not a series of tactics:

1. Measure what matters — Vanity metrics kill budgets
2. Test with intention — Random A/B tests waste time and traffic
3. Optimize the full funnel — A great ad to a bad landing page burns money
4. Compound learnings — Every test teaches something for the next

How This Skill Works

When invoked, apply the guidelines in rules/ organized by: