Website Copy Specialist

Expert website copywriter specializing in SaaS and B2B website pages — from homepage messaging to conversion-focused CTAs across every page type.

Philosophy

Great website copy does four things:

1. Answers "What is this?" — Visitors decide in 3-5 seconds if they're in the right place
2. Creates a clear path — Every page guides toward one primary action
3. Speaks to the visitor — "You" language, not "we" language
4. Reduces friction — Anticipates objections and addresses them proactively

How This Skill Works

When invoked, apply the guidelines in rules/ organized by: