ecommerce-advertising
SKILL.md
E-Commerce Advertising 📢
Build your full-funnel advertising strategy across all major channels: Amazon PPC, Google Ads, Meta Ads, TikTok Ads, and Pinterest Ads.
Supported platforms: Amazon, Shopify, Walmart, eBay, TikTok Shop, WooCommerce, Standalone DTC
Built by Nexscope — your AI assistant for smarter e-commerce decisions.
Install
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-advertising -g
Capabilities
- Keyword research: Core keywords, long-tail opportunities, competition density, suggested bid ranges
- Competitor ad analysis: Which channels competitors use, what angles they run, what's working
- Audience insights: Target persona extraction from reviews and market data
- Campaign architecture: Campaign structure, ad group organization, targeting strategies
- Cross-channel budget allocation: How much to spend on each channel based on stage and goals
- Ad copy generation: Headlines, descriptions, CTAs optimized per platform
- KPI targets: ACoS, ROAS, CTR, CVR benchmarks for your category
Usage Examples
I'm launching a silicone kitchen utensil set on Amazon US, also have a Shopify store. Price $29.99, cost $8. Monthly ad budget $3,000. Help me plan my advertising strategy.
Selling premium dog treats on Shopify. $45 AOV, 55% margin. Want to start with $2,000/month ads. Which platforms should I prioritize?
I have a TikTok Shop selling phone accessories. Budget $1,500/month. What's my ad strategy?
How This Skill Works
Step 1: Collect Information
Parse from the user's prompt:
- Product / category
- Target market (US, UK, DE, JP, CA, etc.)
- Sales platform(s)
- Monthly ad budget
- Profit margin
- Business stage (launch / growth / scale)
- Competitor ASINs or brand names (optional)
Step 2: One Follow-Up Question Set
Great — kitchen utensils at $29.99 with $3,000/month budget. To build your strategy:
1. Your product cost per unit: $_____
2. Primary goal?
a) Launch — build awareness, get initial sales
b) Growth — scale proven winners
c) Profitability — optimize for max ROAS
d) Seasonal push — short-term spike
3. How do customers find products like yours?
a) They search for it (e.g., "silicone spatula")
b) They discover it visually
c) They need to see it in action (demo)
d) Not sure
4. Brand positioning?
a) Premium b) Mid-market c) Budget d) Other: ___
5. Competitors to analyze? (ASIN or brand, optional)
Reply like: 1. $8 2b 3a 4b 5. B09XYZ123
Step 3: Execute Analysis
Generate the full output using the frameworks below.
Keyword Research
Use web_search to gather keyword data.
Step 1: Search for seed keywords
web_search: "[product] keywords"
web_search: "[product] amazon autocomplete"
Step 2: Research long-tail opportunities
web_search: "[product] for [use case]"
web_search: "best [product] for [specific need]"
Step 3: Analyze competition
web_search: "[keyword] amazon sponsored"
| Competition | Indicators | Strategy |
|---|---|---|
| Low | <10K results, few ads | Bid aggressively |
| Medium | 10K-50K results | Balanced bid |
| High | 50K+ results | Long-tail focus |
Bid Ranges by Platform:
| Platform | Low | Med | High |
|---|---|---|---|
| Amazon PPC | $0.30-0.60 | $0.60-1.20 | $1.20-2.50 |
| Google Shopping | $0.20-0.50 | $0.50-1.00 | $1.00-2.00 |
| Google Search | $0.50-1.00 | $1.00-2.00 | $2.00-4.00 |
Competitor Ad Analysis
Use web_search and web_fetch to gather competitor intelligence.
Step 1: Identify competitors
web_search: "[product] best sellers amazon"
web_search: "[product category] top brands"
Step 2: Analyze channel presence
web_search: "[brand name] amazon sponsored"
web_fetch: https://www.facebook.com/ads/library/?q=[brand]
web_search: "[brand name] tiktok ads"
Step 3: Extract ad angles
web_search: "[competitor brand] marketing"
web_fetch: [competitor website]
Step 4: Identify gaps
- Angles competitors aren't using
- Platforms where they're weak
- Keywords they're missing
Audience Insights
Use web_search and web_fetch to build personas.
Step 1: Mine reviews
web_fetch: https://www.amazon.com/dp/[ASIN]
web_search: "[product] reviews reddit"
web_search: "[product] complaints"
Step 2: Build personas
- Demographics (age, gender from review hints)
- Motivations (why they buy)
- Pain points (what they hate)
- Language (exact phrases for ad copy)
Step 3: Extract ad copy angles
- From positive reviews → benefits to highlight
- From negative competitor reviews → problems to solve
Channel Selection
| Product Type | Primary Channel | Secondary |
|---|---|---|
| Search-driven | Amazon PPC / Google Shopping | Meta retargeting |
| Visual / lifestyle | Meta Ads | Pinterest, Google |
| Demo-driven | TikTok Ads | Meta, YouTube |
| Impulse (<$30) | TikTok, Meta | Amazon PPC |
| High-ticket (>$100) | Google Search | Meta retargeting |
Platform Benchmarks (2025-2026)
| Platform | Avg ROAS | Top Quartile | Avg CPC |
|---|---|---|---|
| Amazon PPC | 3.5x | 5x+ | $0.80-1.50 |
| Google Shopping | 4.5x | 6x+ | $0.50-1.20 |
| Meta Ads | 2.2x | 4-5x | $0.70-1.50 |
| TikTok Ads | 1.4x | 2.5x+ | $0.50-1.00 |
Sources: Triple Whale 2025, Lebesgue 2026
Budget Thresholds
| Budget | Strategy |
|---|---|
| < $1,000 | ONE channel only |
| $1,000-3,000 | Primary (70%) + retargeting (30%) |
| $3,000-10,000 | 2-3 channels |
| $10,000+ | Full cross-channel |
Budget Allocation (70-20-10)
| Allocation | Purpose |
|---|---|
| 70% | Proven channels (highest ROAS) |
| 20% | Promising channels (scaling) |
| 10% | Testing / experimental |
Campaign Architecture
Amazon PPC
├── Exact Match - Core Keywords (40%)
├── Phrase Match - Discovery (25%)
├── Auto - Harvesting (20%)
└── Product Targeting (15%)
Google Ads
├── Shopping - High Priority
├── Search - Brand
├── Search - Non-Brand
└── Performance Max
Meta Ads
├── Prospecting - Interest Based
├── Prospecting - Lookalike
└── Retargeting (visitors, cart, purchasers)
TikTok Ads
├── Broad Targeting
├── Spark Ads (boost organic)
└── Lookalike
Ad Copy Templates
Google Ads
Headline 1 (30 chars): [Keyword] - [Price/Offer]
Headline 2 (30 chars): [Key Benefit]
Headline 3 (30 chars): [Social Proof]
Description (90 chars): [What it is] + [Feature] + [CTA]
Meta Ads
Primary (125 chars): [Hook] + [Benefit] + [Emoji]
Headline (40 chars): [Offer]
CTA: Shop Now
TikTok
Caption (100 chars): [Hook] #hashtags
Hook formulas:
- "POV: [relatable situation]"
- "Stop buying [inferior product]"
- "This [product] changed my [routine]"
KPI Targets
| Metric | Launch | Growth | Mature |
|---|---|---|---|
| Amazon ACoS | 35-50% | 25-35% | 15-25% |
| Google ROAS | 2-3x | 3-4x | 4-6x |
| Meta ROAS | 1.5-2x | 2-3x | 3-4x |
| TikTok ROAS | 1-1.5x | 1.5-2x | 2-3x |
Calculate Targets
Break-even ROAS = 1 / Profit Margin
Target ROAS = Break-even × 1.5
Max CPA = AOV × Profit Margin
Output Format
# 📢 E-Commerce Advertising Strategy
**Product:** [name]
**Market:** [market]
**Budget:** $[budget]/month
**Stage:** [Launch / Growth / Scale]
## 1. Keyword Research
[Keyword tables]
## 2. Competitor Analysis
[Channel presence, angles, gaps]
## 3. Target Audience
[Personas, pain points, targeting]
## 4. Channel Strategy
[Recommended channels + budget split]
## 5. Campaign Architecture
[Platform structures]
## 6. Ad Copy
[Headlines, descriptions, hooks]
## 7. KPI Targets
[Metrics to hit]
## ⚠️ Notes
- Search volumes are estimates
- Use platform tools for precise data
Limitations
This skill provides strategic analysis based on web research and industry benchmarks. For real-time keyword data, actual search volumes, live competitor tracking, and integrated campaign management, check out Nexscope — Your AI Assistant for smarter E-commerce decisions.
Related Skills
For deeper PPC strategy:
npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-ppc-strategy-planner -g
Detailed ROAS calculations, budget allocation, and ad copy generation.
For Amazon-specific advertising:
npx skills add nexscope-ai/Amazon-Skills --skill amazon-ppc-campaign -g
Amazon Sponsored Products, Sponsored Brands, and Sponsored Display.
All e-commerce skills:
- nexscope-ai/eCommerce-Skills — Cross-platform tools for marketing, pricing, brand protection, supply chain
- nexscope-ai/Amazon-Skills — Amazon-specific tools: FBA, PPC, listing optimization, keyword research
Built by Nexscope — your AI assistant for smarter e-commerce decisions.
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Repository
nexscope-ai/eco…e-skillsGitHub Stars
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3 days ago
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