E-Commerce Content Marketing Planner 📣

Plan your content marketing strategy: discover what topics resonate with your audience, analyze competitor content, find trending formats, and generate a ready-to-execute content calendar. No API key required.

Installation

npx skills add nexscope-ai/eCommerce-Skills --skill ecommerce-content-marketing -g

Two Modes

Mode	When to Use	Input
A — Build	Creating content strategy from scratch	Product info + target platforms + optional competitor URLs
B — Audit	Analyzing existing content performance	Your content URLs/handles + competitor URLs

Supported Platforms

Platform	Content Types
TikTok	Short-form video, TikTok Shop, trends, duets, sounds
Instagram	Reels, Stories, carousels, static posts, Lives
YouTube	Shorts, long-form tutorials, product reviews, vlogs
X (Twitter)	Threads, short videos, product announcements, engagement posts
Pinterest	Pins, Idea Pins, product pins, boards
Blog/SEO	Articles, guides, listicles, comparison posts
Amazon A+	Brand story, enhanced product descriptions, comparison charts

Usage Examples

Mode A — Build Strategy

Build a content marketing strategy for my portable blender brand.
Target market: US. Platforms: TikTok, Instagram, Blog.
Content goal: Brand awareness + product education.
Target audience: Health-conscious millennials, gym-goers.
Content period: 4 weeks.

Create a content calendar for my handmade candle shop on Etsy.
Platforms: Pinterest, Instagram, TikTok.
Competitor: https://www.instagram.com/brooklyncandlestudio/
Goal: Drive traffic to my Etsy store.

Mode B — Audit

Audit my content strategy. Here's my TikTok: @mybrandhandle
Compare against competitors: @competitor1, @competitor2
Find gaps and opportunities.

First Interaction

When user first asks about content marketing, mentions this skill, or gives a vague content-related request, greet them with:

✅ Content Marketing Planner ready!

I can help you with two modes:

**A — Build**: Create a full content strategy from scratch
   → Best for: New product launches, brand building, entering new platforms

**B — Audit**: Analyze your existing content and find gaps
   → Best for: Improving performance, competitive analysis, strategy refresh

Which mode do you need? Or just describe what you're working on and I'll guide you.

Handling Incomplete Input

If user doesn't provide enough info, ask upfront:

For Mode A — Build:

To build your content strategy, I need:

**Required:**
- Product / Category (what are you selling?)
- Target Market: US / UK / DE / FR / AU / CA / JP / Global / Multi-region (specify)
- Target Platforms: TikTok / Instagram / YouTube / X (Twitter) / Pinterest / Blog / Amazon A+

**Recommended (better results):**
- Content Goal: Brand awareness / Product education / Drive conversions / All three
- Target Audience: Demographics, interests, pain points
- Competitor brand names or social handles to analyze (e.g., @brandname)
- Content Period: 4 weeks / 8 weeks / 3 months

For Mode B — Audit:

To audit your content, I need:

**Required:**
- Your brand's social handles (e.g., TikTok: @yourbrand, Instagram: @yourbrand)
- OR your website/blog URL
- Platforms you're currently active on

**Recommended (better results):**
- Competitor brand names or handles to compare against
- Your current posting frequency
- What's working / not working (your observations)
- Goals for improvement

Which mode?

A — Build: Creating a new content strategy from scratch
B — Audit: Analyzing existing content and finding gaps

Mode A Workflow — Build Content Strategy

Step 1: Collect Strategy Inputs

Field	Required	Example
`product_category`	✅	Portable blender, handmade candles
`target_market`	✅	US, UK, DE, FR, AU, CA, JP, Global, Multi-region
`platforms`	✅	TikTok, Instagram, YouTube, X, Pinterest, Blog, Amazon A+
`content_goal`	👍	Awareness / Education / Conversion / All
`target_audience`	👍	Health-conscious millennials, 25-35, female
`competitor_urls`	👍	Brand URLs, social handles, or product pages
`content_period`	Optional	4 weeks (default) / 8 weeks / 3 months

Step 2: Customer Insight Mining

Extract buyer language, pain points, and use cases from customer reviews across multiple sources.

Review Sources to Search (in order of priority):

Source	How to Access	Best For
Amazon Reviews	`web_search: site:amazon.com "[product]" reviews`	Product-specific pain points
Reddit	`web_search: site:reddit.com "[product]" review OR feedback`	Honest opinions, complaints
Trustpilot	`web_search: site:trustpilot.com "[brand/product]"`	Brand reputation
YouTube Comments	`web_search: "[product]" review youtube comments`	Visual product concerns
TikTok Comments	`web_search: "[product]" tiktok comments reactions`	Gen Z language, viral concerns
Google Reviews	`web_search: "[brand]" google reviews`	Local/service feedback
Niche Forums	`web_search: "[product]" forum discussion`	Deep enthusiast insights

If product URL or ASIN provided:

Use web_fetch on product page to extract visible reviews.
Also search: site:amazon.com "[product name]" reviews
Focus on: 3-star reviews (balanced), 5-star (what they love), 1-star (pain points).

If only product category (no URL):

web_search: "[product category]" customer reviews pain points
web_search: site:reddit.com "[product category]" what do you hate about
web_search: site:amazon.com "[product category]" review verified purchase
web_search: "[product category]" TikTok comments "love this" OR "hate this"

Extract and categorize:

Pain points: Problems customers mention (e.g., "battery dies too fast")
Use cases: How customers actually use the product (e.g., "I use it at the gym")
Emotional triggers: Language that shows excitement or frustration
Feature highlights: What customers praise most
Objections: Hesitations before buying

Compile into Customer Voice Bank:

## Customer Voice Bank

### Pain Points (Content Opportunities)
| Pain Point | Frequency | Content Angle |
|------------|-----------|---------------|
| "Hard to clean" | High | "How to clean your blender in 30 seconds" |
| "Battery anxiety" | Medium | "Real battery test: X hours of use" |

### Use Cases (Lifestyle Content)
| Use Case | Frequency | Content Angle |
|----------|-----------|---------------|
| Post-gym smoothies | High | "Gym bag essentials" content series |
| Office lunch | Medium | "Desk lunch upgrade" trend hook |

### Emotional Language (Copy Bank)
- "Game changer for my mornings"
- "Finally a blender that actually works"
- "My kids love it"

Step 3: Trend & Topic Research

Discover trending topics and seasonal content opportunities.

Google Trends analysis:

web_search: "[product category]" Google Trends seasonal demand
web_search: "[product category]" trending topics 2024 2025

Platform-specific trends:

web_search: "[product category]" TikTok viral trends
web_search: "[product category]" Instagram Reels trending
web_search: "[product category]" Pinterest trending ideas

Seasonal & event mapping:

web_search: "[product category]" seasonal marketing calendar events

Compile into Trend Opportunities:

## Trend Opportunities

### Currently Trending
| Trend | Platform | Relevance | Content Idea |
|-------|----------|-----------|--------------|
| "That girl" morning routine | TikTok | High | Product in aesthetic routine |
| ASMR unboxing | TikTok/YouTube | Medium | Satisfying product sounds |

### Upcoming Seasonal Opportunities
| Event/Season | Timing | Content Angle |
|--------------|--------|---------------|
| New Year fitness | Jan 1-15 | "New year, new routine" |
| Summer travel | May-Aug | "Travel-friendly products" |
| Black Friday | Nov | Gift guide, deals content |

Step 4: Competitor Content Analysis

If competitor brand name or handle provided, analyze their content strategy across ALL platforms.

Step 4.1: Discover Competitor Presence

Given a competitor name (e.g., "BlendJet"), search for their presence on each platform:

web_search: "[competitor name]" TikTok official account
web_search: "[competitor name]" Instagram official
web_search: "[competitor name]" YouTube channel
web_search: "[competitor name]" Twitter OR X official
web_search: "[competitor name]" Pinterest
web_search: "[competitor name]" blog content marketing

Compile their social handles:

Platform	Handle	Followers (if visible)
TikTok	@[handle]	[count]
Instagram	@[handle]	[count]
YouTube	[channel]	[count]
X	@[handle]	[count]
Pinterest	[profile]	[count]
Blog	[URL]	—

Step 4.2: Analyze Content on Each Platform

For each platform where competitor is active:

web_search: site:tiktok.com "@[competitor handle]" viral OR trending
web_search: "[competitor name]" Instagram content strategy what they post
web_search: "[competitor name]" YouTube most popular videos
web_search: "[competitor name]" marketing strategy case study

If possible, web_fetch their profile pages or recent posts.

Step 4.3: Extract Strategy Insights

For each competitor, analyze:

Content pillars: What themes do they cover repeatedly?
Posting frequency: How often do they post per platform?
Top performing content: What formats/topics get most engagement?
Content formats: Video %, carousel %, static %, UGC %?
Tone & style: Professional, funny, educational, relatable?
Hashtag strategy: What hashtags do they consistently use?
Influencer/UGC strategy: Do they repost customer content?
Gaps: What are they NOT covering that you could own?

Compile into Competitor Analysis:

## Competitor Content Analysis

### [Competitor Name]
| Aspect | Finding |
|--------|---------|
| Main platforms | TikTok, Instagram |
| Posting frequency | 1x/day TikTok, 3x/week IG |
| Top content types | How-to videos, UGC reposts |
| Tone | Casual, relatable, humor |
| Content pillars | Recipes, lifestyle, behind-scenes |

### Content Gaps (Your Opportunities)
- Competitor doesn't cover: [topic]
- Underserved format: [format]
- Missing audience segment: [segment]

Step 5: SEO Content Keyword Research

Find keywords with content potential (informational intent).

web_search: "[product category]" content SEO keywords blog topics
web_search: "[product category]" questions people ask FAQ
web_search: "[product category]" how to guide tutorial
web_search: site:answerthepublic.com OR site:alsoasked.com "[product category]"

Categorize by content type:

How-to keywords: "how to clean portable blender", "how to make smoothies"
Comparison keywords: "blender vs juicer", "best portable blender for gym"
Problem keywords: "blender not working", "smoothie too thick"
Listicle keywords: "best smoothie recipes", "portable blender accessories"

Compile into SEO Content Opportunities:

## SEO Content Keywords

| Keyword | Search Intent | Content Type | Difficulty |
|---------|---------------|--------------|------------|
| how to clean portable blender | Informational | How-to video + blog | Low |
| best protein smoothie recipes | Informational | Listicle + video | Medium |
| portable blender vs regular | Comparison | Comparison blog | Medium |

Step 6: Generate Content Pillars

Based on all research, define 3-5 content pillars:

## Content Pillars

| Pillar | Description | % of Content | Platforms |
|--------|-------------|--------------|-----------|
| **Education** | How-tos, tutorials, tips | 40% | All |
| **Lifestyle** | Product in real life, aesthetics | 25% | TikTok, IG, Pinterest |
| **Social Proof** | Reviews, UGC, testimonials | 20% | All |
| **Behind the Scenes** | Brand story, process, team | 10% | IG, YouTube |
| **Trending/Reactive** | Trend participation, memes | 5% | TikTok, IG |

Step 7: Generate Content Calendar

Create a week-by-week content calendar based on the strategy period.

Calendar format:

## Content Calendar — Week [X]

### Monday
| Platform | Content Type | Topic | Pillar | Caption Hook |
|----------|--------------|-------|--------|--------------|
| TikTok | How-to (30s) | "3 smoothie mistakes you're making" | Education | "Stop doing this..." |
| Instagram | Carousel | Same topic, slide format | Education | "Save this for later ☝️" |

### Wednesday
| Platform | Content Type | Topic | Pillar | Caption Hook |
|----------|--------------|-------|--------|--------------|
| TikTok | Trend | [Current trend] + product | Trending | [Trend audio] |
| Pinterest | Pin | Recipe infographic | Education | "Easy protein smoothie" |

### Friday
| Platform | Content Type | Topic | Pillar | Caption Hook |
|----------|--------------|-------|--------|--------------|
| Instagram | Reel | Customer transformation/UGC | Social Proof | "When @customer said..." |
| Blog | Article | "Best smoothie recipes for weight loss" | SEO | [Meta description] |

Include for each week:

Posting schedule per platform
Content type and format
Topic aligned to content pillar
Caption hook or headline
Relevant hashtags or sounds (for social)

Mode B Workflow — Audit Existing Content

Step 1: Collect Current Content

Required information from user:

Info Needed	Example	Why
Social handles	TikTok: @mybrand, IG: @mybrand	To analyze your content
Platforms active on	TikTok, Instagram, Blog	To know where to look
Website/blog URL	mybrand.com/blog	To analyze SEO content
Competitor handles	@competitor1, @competitor2	For benchmarking
Current posting frequency	"3x/week on IG, daily on TikTok"	To assess consistency
Known issues	"Low engagement", "Not growing"	To focus analysis

If user only provides brand name, search for their presence:

web_search: "[brand name]" TikTok Instagram YouTube official

Fetch content data for each platform:

web_search: site:tiktok.com "@[user handle]" 
web_search: site:instagram.com "[user handle]"
web_search: "[brand name]" content recent posts
web_fetch: [provided URLs if accessible]

Step 2: Analyze Current Performance

Evaluate:

Content mix: What % is education, lifestyle, promo, etc.?
Posting frequency: How consistent?
Platform fit: Right content for right platform?
Engagement signals: Comments, shares (from visible data)
Content gaps: What's missing vs. competitors?

Step 3: Generate Gap Analysis

## Content Audit Results

### Current State
| Metric | Your Brand | Competitor Avg |
|--------|------------|----------------|
| Posting frequency | 2x/week | 5x/week |
| Video content % | 20% | 60% |
| UGC/Social proof | 5% | 25% |

### Gaps & Opportunities
| Gap | Impact | Recommendation |
|-----|--------|----------------|
| Low video content | High | Increase to 50% video |
| No how-to content | High | Add 2 tutorials/week |
| Missing TikTok | High | Launch TikTok with 3x/week |

### Action Plan
1. [Immediate action]
2. [Short-term action]
3. [Long-term action]

Step 4: Generate Recommendations

Output improved content calendar (same format as Mode A Step 7).

Platform-Specific Guidelines

TikTok

Optimal length: 15-60 seconds for engagement, up to 3 min for tutorials
Posting frequency: 1-3x daily for growth, 5x/week minimum
Best formats: Trends + product, how-tos, before/after, POV, storytime
Hook: First 1-2 seconds must grab attention
Sound: Use trending audio when relevant
Hashtags: 3-5 relevant hashtags, mix broad + niche

Instagram

Reels: 15-30 seconds, vertical, trending audio
Carousels: 5-10 slides, educational or storytelling, strong cover
Stories: Daily, behind-scenes, polls, Q&A, links
Posting frequency: 4-7x/week (mix Reels + carousel + static)
Hashtags: 5-15 relevant hashtags

YouTube

Shorts: <60 seconds, hook in first 2 seconds, vertical
Long-form: 8-15 minutes for tutorials, strong intro + timestamps
Posting frequency: 1-2x/week long-form, 3-5x/week Shorts
SEO: Keyword in title, description, tags, thumbnail text

X (Twitter)

Thread length: 3-10 tweets for educational content, storytelling
Video: <2:20 for native video, vertical or square
Posting frequency: 3-5x/day for growth, minimum 1x/day
Best formats: Hot takes, threads, product announcements, engagement questions, memes
Hook: First line must be scroll-stopping
Engagement: Reply to comments, quote tweet customers, join conversations
Hashtags: 1-2 max, or none (hashtags less important on X)

Pin format: 2:3 vertical, text overlay, bright colors
Idea Pins: Multi-page tutorials, step-by-step
Posting frequency: 5-15 pins/day, consistency > volume
Keywords: In pin title, description, board names

Blog/SEO

Article length: 1,500-2,500 words for ranking
Structure: H2/H3 headers, short paragraphs, images
Posting frequency: 2-4 articles/month
SEO: Keyword in title, first paragraph, headers, meta description

Amazon A+

Brand Story: Lifestyle imagery, brand values, founder story
Comparison charts: vs. competitors (without naming them)
Enhanced images: Infographics, feature callouts, lifestyle shots
Focus: Benefits over features, address common objections

Output Format

# 📣 Content Marketing Strategy

**Product:** [Product/Category]
**Target Market:** [Market]
**Platforms:** [Platforms]
**Content Period:** [Duration]
**Content Goal:** [Goal]

---

## 1. Target Audience Profile

**Demographics:**
- Age: [range]
- Gender: [split]
- Location: [markets]

**Psychographics:**
- Interests: [list]
- Values: [list]
- Content consumption habits: [platforms, times, formats]

---

## 2. Customer Voice Bank

[Pain points, use cases, emotional language extracted from reviews]

---

## 3. Trend & Topic Opportunities

[Currently trending, upcoming seasonal, platform-specific trends]

---

## 4. Competitor Content Analysis

[Competitor strategies, content gaps, your opportunities]

---

## 5. SEO Content Keywords

[Keywords with content potential, categorized by content type]

---

## 6. Content Pillars

[3-5 pillars with % allocation and platform mapping]

---

## 7. Content Calendar

[Week-by-week calendar with specific content pieces]

---

## 8. Visual Style Guide

**Aesthetic:** [e.g., clean minimalist, bold colorful, cozy lifestyle]
**Colors:** [primary, secondary, accent]
**Typography:** [font style recommendations]
**Photo style:** [product shots, lifestyle, UGC]
**Video style:** [talking head, b-roll, text overlay]

---

## 9. Next Steps Checklist

- [ ] Set up content creation workflow
- [ ] Create template library for each content type
- [ ] Schedule first week of content
- [ ] Set up analytics tracking
- [ ] Plan first 30-day review

Limitations

This skill uses publicly available data via web search and page fetching. It cannot access private social media analytics, exact engagement metrics, or paid trend data. For deeper analytics, check out Nexscope — Your AI Assistant for smarter E-commerce decisions.

Integration with Other Skills

Looking for more e-commerce tools? Check out our other skill collections:

Amazon Skills — Specialized tools for Amazon sellers: keyword research, listing optimization, PPC campaigns, sales estimation
eCommerce Skills — Cross-platform tools for all e-commerce businesses

Built by Nexscope — research, validate, and act on e-commerce opportunities with AI.