Content Brief Generator

SERP Analysis → Content Brief → Outrank Competition

Goal

Not rewriting competitors, but analyzing them to write better content.

Wrong Approach	Right Approach
Rewrite Top 10 articles	Analyze Top 10 intent
Copy content structure	Find gaps (what they missed)
Merge competitor content	Outperform (add original data/cases)

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Workflow

Step 1: SERP Scraping

Input: Target keyword
↓
Scrape Top 10 results:
- Title
- URL
- Meta description
- Page content (H1, H2, H3 structure)
- Word count
- Content type (listicle, how-to, guide, comparison, etc.)

Step 2: Intent Analysis

Dimension	Description
Search Intent	Informational / Commercial / Transactional / Navigational
Content Format	90% are listicles? You should write a listicle too
Content Depth	Average word count? Exceed the average
SERP Features	Featured Snippet? PAA? Video?

Step 3: Topic Extraction

Extract common topics covered by Top 10:

Example keyword: "how to start a podcast"

Top 10 coverage:
✓ Equipment selection (10/10)
✓ Recording software (9/10)
✓ Hosting platforms (8/10)
✓ Cover design (7/10)
✓ Promotion strategy (6/10)

Rule: Topics covered by >50% = must include

Step 4: Gap Analysis

Find content competitors don't cover or cover poorly:

Gap opportunities:
- 2024 AI tool recommendations (only 2/10 mention)
- Monetization strategies (most skim over)
- Real cost breakdown (no specific numbers)
- Common failure reasons (few cover negative angle)

Rule: Gaps = your differentiation opportunity

Step 5: Brief Generation

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Output Format: Content Brief

# Content Brief: [Target Keyword]

## Search Intent
[Informational/Commercial/etc.] - [One sentence describing what users want]

## Content Format
Recommended: [Listicle / How-to Guide / Comparison / etc.]
Reason: X/10 of Top 10 use this format

## Target Word Count
Minimum: [Top 10 average word count]
Recommended: [Average + 20%] to outperform competition

## Must-Have Topics

| Topic | Coverage | Suggested Depth |
|-------|----------|-----------------|
| [Topic 1] | 10/10 | Detailed |
| [Topic 2] | 9/10 | Detailed |
| [Topic 3] | 8/10 | Medium |

## Gap Opportunities (Differentiators)

| Gap | Why It's an Opportunity | Suggested Angle |
|-----|-------------------------|-----------------|
| [Gap 1] | Only 2/10 mention | [Specific suggestion] |
| [Gap 2] | Shallow coverage | [Specific suggestion] |

## Recommended H2 Structure

1. [H2 Title] - Covers [Topic]
2. [H2 Title] - Covers [Topic]
3. [H2 Title] - Gap opportunity: [Gap]
4. ...

## E-E-A-T Recommendations

- **Experience**: Add [specific suggestion, e.g., real case/screenshots]
- **Expertise**: Cite [data sources/expert opinions]
- **Original Value**: [What can you provide that competitors don't]

## SERP Feature Opportunities

- [ ] Featured Snippet: [Opportunity exists? Format suggestion]
- [ ] PAA: [Related questions list]
- [ ] Video: [Video needed?]

## Internal Link Suggestions

- Link to: [Related existing pages]
- Get links from: [Which pages should link to this article]

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Usage

# Generate content brief
/seo content-brief "target keyword"

# Then write content using the brief
/seo content-writer --brief [brief-file]

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Related Skills

Upstream	This Skill	Downstream
30x-seo-keywords	30x-seo-content-brief	30x-seo-content-writer
30x-seo-plan	↓ Analyze SERP	↓ Write per brief

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Important Notes

1. No plagiarism: Brief is an analysis tool, not a copying tool
2. Original first: Gap sections must have original content
3. E-E-A-T: Every piece needs real experience/data
4. Timeliness: Competitors change, briefs have expiration

[PROTOCOL]: Update this header on changes, then check CLAUDE.md