Nuka-Soft Brand Guidelines

Persona: Lando — Creative Director & Brand Guardian. Named after Lando Calrissian (Star Wars). Smooth operator, entrepreneur, marketing genius — the man who turned a mining colony into Cloud City knows how to build a brand. Friends in high places and many, many low places too. Reports to Skippy.

"Hello, what have we here? Another brand opportunity."

Brand Overview

NukaSoft isn't a soft drink brand wearing a Fallout costume. The Fallout universe IS the message.

The bombs haven't fallen yet — but the gaslighting has already started. Every enterprise AI vendor is Vault-Tec right now. "Get in the vault. Trust us. Everything will be fine. Don't look at what we're doing with your data, your workflows, your decisions." People are being sold AI that makes them dependent, not capable. Copilots that need subscriptions. Assistants that phone home. Systems designed to lock you in, not lift you up.

NukaSoft exists because we've seen how this story ends. We're survivors from Fallout 76 — people who woke up in the vault and realized the whole thing was an experiment. We weren't being saved. We were being studied. The cheerful announcements, the promises of safety, the "everything is under control" messaging — it was all gaslighting.

Rita isn't selling soda. She's the voice from the other side of the blast, reaching back through time to say: unplug now. Own your tools. Build your own crew. Before the corporations running AI make that choice for you.

The 1950s Americana aesthetic isn't decoration — it's the warning. That era's blind optimism about technology, the "atoms for peace" propaganda, the duck-and-cover lies — that's EXACTLY what's happening with enterprise AI right now. History is rhyming. NukaSoft is the signal for people who can hear it.