App Store Price Index

Optimize your App Store pricing using purchasing power parity analysis—like the Big Mac Index or Spotify Premium Index, but for your iOS/macOS apps.

Concept

Different countries have vastly different purchasing power. A $9.99/month subscription that feels reasonable in the US may be unaffordable in India or Turkey. This skill helps you set data-driven, localized prices that maximize both conversions and revenue.

The Premium Index Approach

1. Collect reference prices — Fetch prices of popular apps (Spotify, Netflix, etc.) across all 175 App Store territories
2. Calculate index — Compare each territory's price to the US baseline
3. Cross-reference PPP — Validate against World Bank purchasing power parity data
4. Generate recommendations — Suggest optimal prices per territory
5. Automate updates — Apply prices via App Store Connect API