Personalization at Scale

Generate hundreds of unique, researched first lines in minutes instead of hours, making cold outreach feel warm.

Contents

• references/research-sources.md - signal sources, personalization styles, quality standards
• references/patterns-by-type.md - sample first lines and tables for each angle (congrats, observation, mutual connection, company news, hiring, tech stack, thought leadership, shared background)
• references/fallbacks.md - role/stage/industry/competitor lines for prospects with no angle
• references/output-template.md - full campaign deliverable structure
• references/benchmarks.md - expected lift, A/B reference data, pro tips (do/don't)
• references/example-campaigns.md - worked campaign examples by persona

Workflow

1. Ingest the prospect list (CSV or pasted). Require First Name, Last Name, Title, Company; use LinkedIn URL, email, website, industry, size, and location when available.

2. Confirm preferences: which personalization styles to prioritize (1-3), tone (professional, casual, direct, consultative), and any exclusions (recency cutoff, personal topics, sensitive subjects).