            ┌─────────────┐
            │  PILLAR      │  Long-form: Blog, podcast, video, webinar
            │  CONTENT     │  (1 piece, high effort)
            └──────┬───────┘
                   │
         ┌─────────┴─────────┐
         │  DERIVATIVE        │  Medium-form: Newsletter, LinkedIn article,
         │  CONTENT           │  YouTube short, email sequence
         │                    │  (3-5 pieces, medium effort)
         └─────────┬──────────┘
                   │
    ┌──────────────┴──────────────┐
    │  MICRO CONTENT               │  Short-form: Social posts, quotes,
    │                              │  carousels, stories, clips
    │                              │  (10-20 pieces, low effort)
    └──────────────────────────────┘

Goal: 1 pillar piece → 15-25 content assets across platforms.

Conversion Recipes

Recipe 1: Blog Post → Twitter/X Thread

Process:

Extract the core thesis (this becomes the hook tweet)
Pull 5-10 key points (each becomes a tweet)
Add a personal take or story (for engagement)
End with a CTA tweet

Format:

🧵 {Hook: Bold claim or surprising insight from the article}

1/ {First key point, condensed to <280 chars}

2/ {Second key point with a specific example}

...

{N}/ {Summary + CTA: "Follow for more {topic}" or "RT if this was useful"}

Rules:

Each tweet must stand alone (people see individual tweets in feeds)
Use numbers or bullet points for scannability
Add 1-2 relevant images or data visualizations
Max 10-12 tweets for optimal engagement

Recipe 2: Blog Post → LinkedIn Carousel

Process:

Extract 7-10 actionable takeaways
Write a hook slide (title + subtitle)
One takeaway per slide with minimal text
Add a CTA final slide

Format:

SLIDE 1 (Cover): {Compelling title}
{Subtitle: "X lessons from..." or "How to..."}

SLIDE 2: {Takeaway 1 - headline}
{1-2 supporting sentences}

SLIDE 3-9: {Repeat pattern}

SLIDE 10 (CTA): {Follow / Save / Visit link}
{Author name and handle}

Rules:

Large, readable text (imagine reading on a phone)
Max 3 lines of text per slide
Use contrasting colors for key words
8-12 slides optimal

Recipe 3: Blog Post → Newsletter Section

Process:

Write a 2-sentence personal intro connecting to the topic
Summarize the 3 most actionable insights
Add your unique take or commentary
Link to the full post

Format:

## {Section title}

{Personal intro — why this matters to you/your audience}

Here are the 3 biggest takeaways:

**1. {Insight}** — {1-2 sentence expansion}

**2. {Insight}** — {1-2 sentence expansion}

**3. {Insight}** — {1-2 sentence expansion}

{Your unique commentary or additional insight}

👉 [Read the full post]({url})

Recipe 4: Blog Post → Video Script (60-90 seconds)

Process:

Open with the most surprising/useful point (hook: 5 seconds)
Quick context on why it matters (10 seconds)
3 key points, rapid-fire (45 seconds)
CTA (10 seconds)

Format:

HOOK (0-5s): "{Surprising statement or question from the article}"

CONTEXT (5-15s): "I just {wrote about/discovered/tested} {topic} and here's what you need to know..."

POINT 1 (15-30s): "{Key insight} — here's why that matters: {brief explanation}"

POINT 2 (30-45s): "{Key insight} — {example or proof point}"

POINT 3 (45-60s): "{Key insight} — {actionable takeaway}"

CTA (60-70s): "Follow for more {topic} content. Link to the full breakdown in my bio."

Recipe 5: Podcast Episode → Blog Post

Process:

Extract the main topic and thesis
Identify 5-8 distinct segments/talking points
Pull specific quotes and stories
Structure as a how-to or listicle blog post
Add introduction, transitions, and conclusion

Recipe 6: Podcast Episode → Quote Cards

Process:

Find 5-10 quotable moments (surprising, insightful, or contrarian)
Keep quotes under 30 words each
Format with speaker attribution

Output per quote:

"{Quote text}" — {Speaker Name}

Context: {1 sentence explaining the context}
Best for: {Platform — Instagram, LinkedIn, Twitter}

Recipe 7: Video → GIF Clips + Social Posts

Process:

Identify 3-5 key moments (reactions, demonstrations, key statements)
Note timestamps for each clip (3-10 seconds each)
Write a social caption for each clip

Platform-Specific Adaptation

When repurposing, adjust for each platform:

Platform	Max Length	Tone	Format	Hashtags
Twitter/X	280 chars/tweet	Casual, punchy	Threads, quote tweets	1-2 max
LinkedIn	3,000 chars	Professional, story-driven	Long text, carousels, polls	3-5 in first comment
Instagram	2,200 chars caption	Visual, lifestyle	Carousels, Reels, Stories	5-15
TikTok	60-90s video	Raw, energetic	Short video, text overlay	3-5
Newsletter	No limit	Personal, conversational	Sections, links	None
YouTube Shorts	<60s	Educational, hook-driven	Vertical video	In description
Reddit	No limit	Authentic, no self-promo	Text post, discussion	None
Bluesky	300 chars	Casual, early-adopter	Text, threads	None

Repurposing Workflow

Step 1: Identify Source Content

Ask or infer: What is the pillar content? (URL, text, transcript, etc.)

Step 2: Extract Core Elements

Thesis: The one big idea
Key points: 5-10 supporting arguments or insights
Stories/examples: Specific anecdotes that illustrate points
Data: Statistics, results, numbers
Quotes: Memorable or quotable lines
Action items: Concrete steps the reader can take

Step 3: Map to Target Platforms

Based on the user's channels, create a repurposing plan:

# Content Repurposing Plan

**Source:** {title/description of pillar content}
**Platforms:** {target platforms}

| # | Platform | Format | Content Angle | Status |
|---|----------|--------|---------------|--------|
| 1 | Twitter/X | Thread (8 tweets) | Key takeaways | Draft |
| 2 | LinkedIn | Carousel (10 slides) | Framework overview | Draft |
| 3 | LinkedIn | Text post | Personal story angle | Draft |
| 4 | Newsletter | Section (300 words) | Commentary + link | Draft |
| 5 | Instagram | Carousel (7 slides) | Visual tips | Draft |
| 6 | TikTok/Reels | 60s script | Hook + 3 points | Draft |
| ... | ... | ... | ... | ... |

Step 4: Create Each Piece

Write each content piece following the platform-specific rules above.

Step 5: Scheduling Recommendation

Stagger content across days/weeks for maximum reach:

Day 1: Publish pillar content
Day 1-2: Twitter thread + LinkedIn post
Day 3-4: Carousel + newsletter mention
Day 5-7: Short-form video + Instagram
Week 2: Quote cards + follow-up discussion post

Important Notes

Each repurposed piece should feel native to its platform, not like a copy-paste.
Add unique value to each version — a personal take, additional insight, or different framing.
The hook/opening matters most. Rewrite it specifically for each platform's audience.
Never cross-post identical content across platforms. Audiences overlap and it looks lazy.
Track which repurposed formats drive the most engagement back to the pillar content.

content-repurposing

Content Repurposing Skill

The Content Pyramid