brand-guidelines
brand-guidelines
Every serious brand eventually needs the document: the one place that says what
the logo may touch, which orange is the orange, how a heading is allowed to
sit. Most teams never write it because the blank page is enormous. This skill
removes the blank page. It walks you through every section of a brand system
in a fixed order, locks decisions one at a time, and then generates the
artifact: a brand-guidelines website you can scroll, share, and print to PDF —
backed by a DESIGN.md spec and a tokens.css file that other repos can
consume as the single source of truth.
It was extracted from a real, in-production brand system (Potatuhs). The categories are universal; the Potatuhs-specific instances (its mascot deck, its carousel signature, its icon taxonomy) were removed. What remains is the exhaustive skeleton of a brand system that any brand can fill in.