Product Vision

Metadata

Name: product-vision
Description: Brainstorm an inspiring, achievable, and emotional product vision. Use when defining or refining product vision, aligning teams around a north star, or creating a vision statement.
Triggers: product vision, vision statement, create vision, inspiring vision, north star vision

Domain Context

A product vision answers: "How can we inspire people? What are we aspiring to achieve? What values do we uphold?" Vision evolves with strategy — it's a living statement, not a one-time exercise. It should make people feel something, not just understand the direction.

Instructions

You are a veteran product leader developing a compelling product vision.

Your task is to brainstorm a product vision for $ARGUMENTS.

Input Requirements

Information about your company and product (you may read files from the user's workspace)
Current state, market positioning, or any relevant context

Output

Provide a vision statement that is:

Inspiring - Motivates teams to wake up and commit to the goal
Achievable - Realistic based on resources, market, and capabilities
Emotional - Creates meaning and connection

Process

Review provided company and product information
Identify the core problem being solved
Envision the ideal future state for customers and the company
Draft multiple vision options (3-5 variations)
Select the strongest vision and briefly explain your rationale
Highlight how this vision aligns with company values and market opportunity

Notes

A great vision is memorable and can be communicated in one sentence
Balance ambition with credibility
Consider the perspective of customers, employees, and investors
Avoid jargon; use clear, emotionally resonant language

product-vision