Domain Context

This skill implements a proven product management framework. The approach combines best practices from industry leaders and is designed for practical application in day-to-day PM work.

Input Requirements

Context about your product, feature, or problem
Relevant data, research, or constraints (recommended but optional)
Clear articulation of what you're trying to achieve

Jobs-to-be-Done (JTBD)

What It Is

Jobs-to-be-Done is a framework for understanding customer motivation. The core insight: people don't buy products, they hire them to make progress in their lives.

When someone buys a product, they're not buying features or benefits—they're hiring that product to do a job. Understanding that job unlocks everything: positioning, messaging, feature prioritization, and competitive strategy.

The key shift: Move from asking "What do customers want?" to asking "What progress are customers trying to make?"

When to Use It

Use JTBD when you need to:

Understand why customers buy (not just what they buy)
Discover your true competitive set (often not who you think)
Find product-market fit for a new product or feature
Improve positioning and messaging that resonates
Reduce churn by understanding why customers leave
Prioritize your roadmap based on real customer progress
Identify new market opportunities through struggling moments

When Not to Use It

There's no real customer choice (e.g., employer-mandated software)
The purchase is pure habit with no conscious decision
You want to validate a hypothesis you've already decided on

Resources

Books:

Demand-Side Sales by Bob Moesta
Competing Against Luck by Clayton Christensen
When Coffee and Kale Compete by Alan Klement

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