PostHog Big Fish Lead Qualification & Outreach

Research, qualify, and recommend the right play for big fish product-led leads. These are large companies (500+ employees) that have signed up for PostHog and are using it on the free tier without a payment method.

What Makes Big Fish Leads Different

• They didn't ask for help — you're reaching out proactively
• They're already using PostHog — they have an account, possibly active usage
• The goal is supporting their evaluation — and identifying real opportunities along the way. The TAE's job is to help these accounts get value from PostHog quickly. If PostHog is the right fit, the commercial conversation ($20K+ annual) will happen naturally once they're dependent on the product. Other teams handle free-to-paid conversion and churn prevention.
• You need a specific reason to reach out — generic emails get ignored. Every outreach needs a hook grounded in what you actually know about their usage.

Core Workflow