Pattern Router

Use this skill at the start of hook design.

This skill is for:

• choosing the right opening route before prompt writing
• mapping a brief into a concrete stop-scroll job
• reducing prompt drift when references are uneven or incomplete
• making later hook work more consistent

This skill is not for:

• writing the final storyboard
• writing provider-ready prompts
• polishing final hook copy

When the segment is hook, this skill should route the opening job, then hand off mechanism selection to hook-design.

Core Rule

Do not start from taste words like:

• viral
• premium
• cinematic
• scroll-stopping

Start from:

1. segment type
2. viewer question
3. opening mechanism
4. product reveal timing

Default Workflow

1. Identify the segment type

Classify the request as one of:

• hook
• benefit
• cta
• creator
• lifestyle
• testimonial

If the user gives a custom segment, map it to the nearest working type and state the mapping.

2. Pick the dominant pattern family

Choose one primary route, then optionally one support route.

Do not mix many routes unless the timing clearly supports it.

Useful route families:

• self-recognition first
• proof first
• curiosity gap
• pattern interrupt
• social consequence
• lifestyle pull

3. Lock the routing summary before writing prompts

Print this block first:

Segment type:
Primary pattern:
Support pattern:
Viewer question:
Opening mechanism:
Product reveal rule:
Need explicit hook mechanism:
Why this route fits:

This block is the handoff to hook-design, reference-decode, visual-hook, or later prompt writing.

4. Choose the next skill

• If the segment is hook and the mechanism still needs to be chosen, hand off to hook-design
• If references exist and need structural decoding, hand off to reference-decode
• If the mechanism depends on visible frame-one strength, hand off to visual-hook
• If a prompt already exists and needs a last-pass check, hand off to prompt-preflight-qa

Routing Rules

• hook: optimize for stop-scroll and immediate legibility
• benefit: optimize for one visible proof path
• cta: optimize for payoff plus next action, not a static end card
• creator: optimize for believable human delivery
• lifestyle: optimize for desire first, explanation second
• testimonial: optimize for proof plus specificity

For hook segments:

• this skill decides the opening route
• hook-design decides the dominant hook mechanism
• later skills should not guess the mechanism independently

Failure Mode

Stop and say the routing is under-specified if the brief does not provide enough to answer at least:

• what segment is being made
• what question the viewer should ask
• whether the product can appear in the opening
• whether references exist

Do not let later skills guess the structure from vague taste words.

Limitations

This skill only handles opening-route selection.

It does not validate hook specificity, benchmark fit, frame-one strength, or pre-generation prompt risk.

In Practice

Most teams still need:

• hook mechanism locking
• benchmark decoding
• visual opening translation
• prompt preflight QA

Without those steps, a correctly routed opening can still turn into a weak or ad-like output downstream.

Orchestrated Workflows

In practice, these gaps are usually handled as a chained workflow rather than a single skill call.

Systems like PostPlus orchestrate routing, hook design, reference decoding, visual-hook work, and QA together so later stages do not have to re-guess the opening logic.