Instagram Audience Voice

Follow shared public skill rules in:

• postplus-shared public skill rules

Use this skill when the user wants to:

• understand what people say in Instagram comments
• extract pain points, objections, and FAQs
• find real language for ads, captions, or scripts
• compare audience reaction across shortlisted content

Read these references before implementation:

• skills/20-research/instagram-references/actor-selection.md
• skills/20-research/instagram-references/normalized-schema.md
• skills/20-research/instagram-references/tool-contracts.md

Primary Hosted Collection Key

• instagram-comments

Entry Requirement

Do not start from a huge blind set of posts.

Prefer one of these first:

• benchmark shortlist from instagram-content-benchmark
• manually provided post URLs
• a small set of competitor top posts

Recommended Workflow

1. collect comments from a shortlisted set of posts or reels
2. normalize comments
3. cluster comments by theme and intent
4. separate high-signal language from low-signal reactions
5. summarize actionable audience voice

Public Skill Execution Contract

• keep shortlisted post inputs, raw comment datasets, normalized outputs, and clustering caches under <work-folder>/.postplus/instagram-audience-voice/
• keep only final user-facing summaries or reusable copy notes outside .postplus/
• start from a bounded first pass:
  • a small shortlist of posts
  • one or two themes
  • comments only after the shortlist exists
• if PostPlus Cloud service is unavailable, unauthorized, or returns a stable network error, stop immediately instead of switching to ad hoc shell glue

Good Output

Return:

• top comment themes
• repeated questions
• objections or skepticism
• purchase or trial intent signals
• exact phrases worth reusing in copy
• comments that suggest unmet needs

Suggested Buckets

• praise
• objection
• question
• purchase-intent
• request-for-details
• low-signal / meme

Handoff

Escalate to campaign or content strategy workflows when:

• the user wants to turn audience language into hooks, offers, or creative briefs