Outcome Definition Framework

Purpose

Shift thinking from feature delivery to measurable user or business outcomes.

When to Use

• Before building a feature
• During roadmap planning
• While defining success metrics

Steps

1. Define the desired user behavior change.
2. Select a measurable success metric.
3. Establish the current baseline.
4. Set a realistic target improvement.
5. Define the evaluation timeframe.

Output

Desired Outcome

Success Metric

Baseline

Target

Timeframe

How Success Will Be Measured

References

See worked example for a complete scenario.