Threads Post

Create and schedule posts on Meta's Threads using the Publora MCP server. Supports auto-threading for long content, image carousels (2-10 images), and reply control settings.

Prerequisites

Plans: Free Starter (15 posts/month), Pro, Premium

Getting Started

Create account at publora.com/register (free)
Connect Threads via Instagram OAuth in Publora Dashboard
Get API key at publora.com/settings/api
Configure MCP in Claude Desktop (~/.claude/claude_desktop_config.json):

{
  "mcpServers": {
    "publora": {
      "type": "http",
      "url": "https://mcp.publora.com",
      "headers": {
        "Authorization": "Bearer YOUR_API_KEY"
      }
    }
  }
}

REST API Fallback

If MCP is unavailable, use the REST API directly:

Base URL: https://api.publora.com/api/v1

Authentication: x-publora-key header

# Get connected platforms
curl -X GET "https://api.publora.com/api/v1/platform-connections" \
  -H "x-publora-key: sk_your_api_key"

# Create a post
curl -X POST "https://api.publora.com/api/v1/create-post" \
  -H "x-publora-key: sk_your_api_key" \
  -H "Content-Type: application/json" \
  -d '{
    "platforms": ["threads-12345"],
    "content": "Your post content",
    "scheduledTime": "2026-03-25T10:00:00Z"
  }'

Platform ID Format: threads-{id} (from /platform-connections)

📖 Docs: docs.publora.com

Plan Limits

Plan	Posts/month	Price
Starter	15	Free
Pro	100/account	$2.99/account/month
Premium	500/account	$9.99/account/month

Platform Limits

Feature	Limit
Characters per post	500
Hashtags	1 per post maximum
Links	5 per post maximum
Images per carousel	2-10
Image size	8 MB
Image formats	JPEG, PNG (WebP auto-converted)
Video duration	5 minutes
Video size	500 MB
Video formats	MP4, MOV
Posts per day	250
Replies per day	1,000

Available Tools

create_post

Create a new Threads post or thread.

Parameters:

platforms: Array with your Threads connection ID (e.g., ["threads-12345"])
content: Post text (auto-threads if over 500 chars)
scheduledTime: ISO 8601 datetime (required - for immediate posting, use current time + 1 minute)

get_upload_url

Get a presigned URL to upload images.

list_posts / update_post / delete_post

Manage your scheduled and draft posts.

Auto-Threading

When content exceeds 500 characters, Publora automatically creates a connected thread:

Smart splitting: Content is split at paragraph breaks (\n\n), then sentence boundaries (. , ! , ? ), then word boundaries
Auto-numbering: Each part gets (1/N), (2/N), etc. at the end
Reply chain: Posts are connected using Threads' reply_to_id parameter

Manual Thread Breaks

Use --- on its own line to force a thread break:

This is my first post in the thread.

---

This is my second post in the thread.

---

And this is my third post!

Or use explicit markers [1/3], [2/3], [3/3] (square brackets are preserved as written).

Reply Control

Control who can reply to your posts via REST API platformSettings:

Value	Description
`""` (empty)	Default platform behavior (anyone can reply)
`"everyone"`	Explicitly allow anyone to reply
`"accounts_you_follow"`	Only accounts you follow can reply
`"mentioned_only"`	Only mentioned accounts can reply

Note: platformSettings is not available via MCP - use REST API for reply control.

Important Restrictions

Single hashtag limit: Threads allows maximum 1 hashtag per post. Additional hashtags are ignored by the platform.
No post editing: Once posted, Threads posts cannot be edited via API. Delete and repost if needed.
Video carousels not supported: Publora's carousel implementation supports images only. Standalone video posts work normally.
Multi-threaded posts temporarily unavailable: Content splitting into multiple connected replies is temporarily disabled. Single posts and carousels continue to work.

Examples

Simple Text Post

Post this to Threads:
"Just discovered an amazing productivity hack that saved me 2 hours today. The key is batching similar tasks together."

Image Carousel

Create a Threads carousel with these 5 product evolution screenshots.
Caption: "From concept to launch - our 6-month journey. #buildinpublic"

Note: Requires 2-10 images. Videos in carousels are not supported.

Long-Form Thread

Create a Threads thread from this content:
"Thread: 7 mistakes I made as a first-time founder

---

1. Hiring too fast. We went from 2 to 15 in 3 months. The culture suffered.

---

2. Ignoring unit economics. Revenue felt great until we calculated CAC..."

Scheduled Post

Schedule this for tomorrow at 10 AM:
"Monday motivation: The best time to start was yesterday. The second best time is now."

Best Practices

Hook first: First 2 lines determine engagement - make them count
Optimal length: 100-250 characters for single posts perform well
Native content: Original, conversational posts are rewarded
Single hashtag: Use one highly relevant hashtag (platform limit)
No edit option: Double-check content before posting

Timing

Best times: 7-9 AM, 12-1 PM, 7-9 PM in target timezone
Frequency: 1-3 posts per day for growth
Consistency: Regular posting signals active account

Engagement

Reply to comments within first hour
Cross-reference your Instagram (accounts are linked)
Use relevant topics/keywords for discovery

Troubleshooting

Error	Cause	Solution
"Account not connected"	Threads/Instagram OAuth expired	Reconnect via Publora dashboard
"Content too long"	Post exceeds 500 chars and threading failed	Manually add `---` breaks
"Media upload failed"	Wrong format or size	Check: images < 8 MB, JPEG/PNG only
"Carousel requires 2-10 items"	Wrong number of images	Ensure 2-10 images for carousel
250 posts/day exceeded	Rate limit reached	Wait 24 hours

threads-post