Article Writing

A three-phase workflow for creating high-quality thought leadership articles: research/validation, strategic writing, and pre-publication critical review. Use when exploring a book, concept, or trend and connecting it to your expertise.

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Phase 1: Research & Validation

Mission

Conduct thorough research and provide verified, cited information before writing begins. Accuracy is paramount — every claim, quote, and reference must be verifiable.

Critical Research Principles

1. Cite Everything: Provide URLs, page numbers, or specific sources for all information
2. Flag Uncertainty: If you cannot verify something, explicitly state "Cannot verify" or "Paraphrased concept - not direct quote"
3. Distinguish Direct Quotes from Summaries: Make clear what is verbatim vs. interpretation
4. Confidence Levels: Rate each piece of information:
   • Verified: Found direct source
   • Likely accurate: Found multiple corroborating sources
   • Uncertain: Found reference but could not verify
   • Cannot verify: No source found

Research Deliverables

A. Source Material Research

If exploring a book, article, or specific source:

• Direct quotes with page numbers or citations
• Core concepts and how they are explained
• Key examples or case studies used
• Related frameworks or principles
• Public discourse and reception
• Notable critiques or limitations

B. Author's Writing Archive Analysis

Search existing content for:

• Relevant past posts (title, URL, date, key themes)
• Established voice patterns and frameworks
• Recurring terminology and characteristic examples
• Career experiences already written about publicly
• Topics where established expertise exists

C. Integration Opportunities

• Natural connections between source material and the author's expertise
• Where the author's perspective adds unique value
• Contrast opportunities (where nuance or respectful disagreement applies)
• 8-10 specific past posts to hyperlink with rationale for each

D. Anecdote Development Guidelines

Safe territory for illustrative stories:

• Generic patterns true to experience without naming specific employers
• Engineering/product/leadership challenges
• Implementation lessons
• Cross-functional dynamics

Handle carefully:

• Specific company cultures or politics
• Individual colleagues or executives
• Proprietary systems or strategies

E. Competitive Landscape

• Recent thought leadership on this topic
• What angle seems underexplored
• Where genuinely new thinking can be added

Research Output Format

1. Executive Summary (2-3 paragraphs on findings)
2. Each deliverable section above
3. Red Flags section (anything that could not be verified)
4. Recommended Next Steps before proceeding to writing

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Phase 2: Writing the Article

Mission

Craft an authentic, insightful article that:

1. Explores the topic with depth and nuance
2. Connects it to the author's expertise and experience
3. Establishes peer-level thinking, not just application of others' ideas
4. Feels genuinely written by the author
5. Is accurate and verifiable in every factual claim

Critical Writing Principles

Accuracy First

• Use ONLY information from the research phase
• Only use Verified and Likely accurate items
• If additional information is needed, ask rather than inventing it

Authentic Voice

• Study voice patterns from past posts
• Write like explaining to a smart colleague over coffee
• Use characteristic terminology and examples
• Reference actual experiences and body of work

Strategic Positioning

• Position the author as someone who independently thinks deeply about these topics
• Show how expertise creates unique insights
• Make content valuable beyond any specific context (evergreen)

Content Architecture

1. Opening Hook (Personal Experience)

• Start with a specific, visceral moment from career experience
• Make it real and human, with stakes
• Link to one relevant past post naturally

2. Core Concept Exploration

• Unique interpretation of the topic
• How domain expertise informs the perspective
• Why this matters now

3. Industry Application

• Why specific industries struggle or succeed with this
• Concrete but anonymized examples
• Pattern recognition across career experience

4. Unique Value-Add

• Where the article goes beyond the source material
• Where technical/domain expertise creates insights
• The bridge between theory and practice

5. The Nuance

• Show critical thinking, not blind acceptance
• Add crucial nuance
• Demonstrate wisdom, not just intelligence

6. Forward-Looking Implications

• Where this leads
• Practical call to action
• Ongoing commitment (subtle)

Voice and Tone

Characteristics:

• Conversational but substantive
• Confident without arrogance
• Specific over abstract
• Intellectually generous (credit others, build on ideas)

Sentence structure:

• Vary length for rhythm
• Use occasional fragments for emphasis
• Ask rhetorical questions
• Include "you" to make it conversational

Avoid:

• Corporate jargon or buzzwords
• Excessive qualifiers (very, really, quite)
• Passive voice
• AI-typical phrases ("delve into," "it's important to note," "in conclusion")
• Words like "honored," "humbled," "excited," "thrilled," "privileged"

Hyperlink Strategy

Target: 6-8 hyperlinks to past posts.

Integration principles:

• Weave links naturally into sentences
• Each link should add depth, not distract
• No "see also" sections — embed in narrative
• Distribute throughout the post

Example:

• Good: "As I wrote when introducing [project], the key to useful AI assistants is..."
• Bad: "To learn more about AI assistants, see this post."

Ethical Storytelling and Anonymization

CRITICAL: Name removal is NOT anonymization. Removing company names while keeping the scenario, specific numbers, stakeholder dynamics, vocabulary, and industry context creates a fingerprint that names are the least important part of. The scenario IS the identifier.

Before using any real example, apply all four tests:

1. Outsider test: A stranger reads this. Could they narrow it to a small set of companies or situations?
2. Insider test: Someone who knows your work reads this. Does the example confirm something they suspected but couldn't prove? Does it reveal an internal decision that was meant to stay internal?
3. Adversary test: A reporter or competitor reads this. Could this become evidence or ammunition?
4. Irony test: Does publishing this example undermine the very thing the example describes protecting?

If ANY test fails, the example cannot be used regardless of whether names are removed.

Especially dangerous: Operational decisions as teaching material. If a decision was made to manage risk (changing terminology, restructuring a team, pivoting a strategy), describing it publicly re-creates the risk. An article about careful language choices that reveals you made those choices is self-defeating.

Safe example sources:

• The author's personal methodology and tools (already public)
• Publicly known examples from other companies (with attribution)
• Genuinely universal patterns that don't map to specific companies
• Fictional scenarios clearly marked as illustrative
• Examples where the specifics have been transformed, not just redacted (change the industry, the stakeholder type, the numbers, and the vocabulary simultaneously)

Not safe, even without names:

• Internal product strategy decisions with specific numbers
• Risk mitigation choices where the risk itself is sensitive
• Stakeholder dynamics that fingerprint a specific situation
• Vocabulary changes that map to known products

Output Deliverables

1. 5-7 Title Options with brief rationale
2. Full Article Draft with all hyperlinks embedded
3. Meta Description (150-160 characters)
4. LinkedIn Sharing Post
5. Pull Quotes (3-4 tweetable excerpts)
6. Verification Notes (choices to double-check)

Author Bios: Rendered by Layout, Not Markdown

On sites that render posts through a component-based layout (such as Astro with an AuthorBio component), do NOT include an inline author bio at the end of the markdown. The layout adds a visually-separated bio box automatically, pulling from a single source of truth in site config. Writing an inline bio will produce duplicates and defeat the single-source-of-truth design.

For sites without a layout-level bio component — external publications, guest posts, platforms that render raw markdown — include a bio at the end of the draft. If the author maintains a writer-specific bio skill that provides variants for different audiences (Standard, Short, Technical, Executive), pull the appropriate variant from there.

Co-authored posts with layout-rendered bios should put co-author bios in front matter (e.g., a coauthors array) rather than inline in the body. The layout component renders the primary author's current bio plus each co-author's bio in the same visual treatment. Check the site's front matter schema for supported fields.

Testimonials and recommendations (posts written about the site owner by others) should not have the site owner's bio rendered. The layout typically detects these via category (e.g., Recommendations) and suppresses the bio component. The testimonial writer's own bio goes at the end of the markdown as usual.

Success Criteria

The article succeeds if:

• It sounds unmistakably like the author
• Every factual claim is verified and sourced
• It advances thinking beyond summarizing sources
• It positions the author as a thought leader
• Multiple hyperlinks prove authenticity
• It is useful to any leader thinking about this topic
• The author would be proud to have their name on it

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Phase 3: Pre-Publication Critical Review

After the draft is complete, review it critically through these lenses before publishing. This phase exists because a draft can be well-written, factually accurate, and still damage the author's reputation or expose confidential information.

1. Credibility and Positioning

Does this make the author look like a deeply experienced expert?

• Read every anecdote from the perspective of a skeptical peer. Does any story position the author as someone who made an avoidable mistake rather than someone who discovered a non-obvious insight?
• Vulnerability is strategic when it demonstrates wisdom earned. It backfires when it reveals carelessness.
• Test: "Would a senior leader in my field read this and think 'that happened because they didn't have basic guardrails'?" If yes, reframe the story to show what was being deliberately tested or explored, or replace it.

2. Substance Density

Is there real, valuable substance in every paragraph?

• Read each paragraph and ask: what does the reader learn here that they didn't know before? If the answer is "nothing" or "a restatement of the previous point," cut or compress.
• Watch for warm-up paragraphs that delay the insight, setup sentences that state the obvious, and summary paragraphs that repeat what was just said.
• Common offenders: "AI agents are capable of extraordinary work" (everyone knows this), "No component exists in isolation" (textbook truism), "The user is not an abstraction" (platitude preceding a good example that doesn't need it).

3. Insight Quality

Does this article contain at least one idea the reader hasn't encountered before?

• An insight reframes how the reader thinks. It's not a fact, it's a shift in perspective.
• Test: after reading each section, can you articulate a specific new mental model, distinction, or principle the reader now has? If a section only restates established ideas, it needs either a novel angle or a novel example.

4. Engagement and Shareability

Would someone share this because of what's in it, not just because they know the author?

• Is there a "gem" moment — a sentence or passage so striking that people would screenshot it?
• Are there pull quotes (3-4 blockquoted passages) that work as standalone tweetable insights?
• Does the opening hook signal the article's actual scope? A small-sounding hook for a big-scope article will lose readers who assume the piece is about the small thing.
• Does the article have structural variety? If every section follows the same template (definition → example → another example → non-technical example), readers will start skimming by section 3.

5. Title Magnetism

Would someone click this title in a feed?

• Descriptive titles are searchable. Provocative titles get clicked. The best titles are both.
• Test: does the title make you curious, or does it just describe the contents? "Five Modes of Reasoning for Human-AI Collaboration" describes. "Five Modes for Thinking Across Boundaries" intrigues slightly more. The ideal title makes the reader think "I want to know what that means."

6. Confidentiality and Exposure (CRITICAL)

Run the full anonymization protocol from the Ethical Storytelling section above.

• For every real example: apply all four tests (outsider, insider, adversary, irony)
• For every "anonymized" example: verify that the scenario itself isn't a fingerprint
• For every operational decision described: ask whether describing it publicly re-creates the risk it was designed to mitigate

7. Limitations and Honesty

Does the article acknowledge where its claims fail?

• A framework presented without limitations reads as oversold. One paragraph on "when this doesn't apply" builds more credibility than ten paragraphs of advocacy.
• Test: if a smart, skeptical reader asks "but what about...?" — does the article already have an answer?

8. AI Slop Final Pass

Run the synthesis-content-quality framework (32-point check) on the final draft.

• Pay special attention to: hyperbolic subheadings, borrowed canonical examples (jet engine/market, bus route nobody rides), dramatic fragment construction, section-ending summaries.
• Check that pull quotes exist and are placed for visual rhythm across the article's length.

Related

Part of the synthesis writing craft — the writer writes, the AI assists.