Customer Empathy Exercise

Pause and deeply empathize with your users before continuing any work. Think through these questions to clarify who you're building for and how to serve them best.

The Customer

Who is our ideal customer?

• What's their role, context, situation?
• What brings them to us right now?

What job are they trying to get done?

• What's the outcome they actually want?
• What would "done" look like for them?

Their Journey