Analytics Strategy

Design measurement frameworks that produce decisions, not just dashboards. Stack-agnostic. Tool-agnostic.

This skill is for measurement planning. For conversion optimization, use cro-optimization. For SEO measurement specifically, use seo-onpage and adjacent SEO skills.

When to use

• Setting up analytics on a new product or site
• Auditing existing analytics setup
• Designing dashboards for a team or business
• Defining KPIs and a north star metric
• Building event taxonomies for product analytics
• Designing attribution models for marketing
• Translating business questions into measurement plans

When NOT to use