Brand Voice

Define how a brand sounds in writing. Document it in a way that anyone (writer, designer, founder, AI assistant) can apply it consistently.

This skill produces a standalone voice document that can either live in the brand style guide or feed into it.

When to use

• Defining brand voice for the first time
• Auditing existing copy for voice consistency
• Training a team, freelancer, or AI assistant on the brand voice
• Refining a voice that exists but is inconsistent across applications
• Adapting voice when a brand evolves (new audience, new positioning)

When NOT to use