Content Strategy

Plan what content to produce, why, when, and how. Stack-agnostic. Works for blogs, knowledge bases, marketing sites, newsletters, and product content surfaces.

This skill is the strategic layer. Tactical execution sits in content-and-copy, landing-page-copy, and email-sequences. SEO-driven content planning sits in seo-keyword. This skill stitches those together into a coherent program.

When to use

• Planning a new content program or relaunching an existing one
• Defining editorial positioning and content pillars
• Building an editorial calendar
• Structuring topic clusters and content hubs
• Establishing content governance (review, approval, lifecycle)
• Aligning content with broader brand and revenue goals

When NOT to use