Creative Brief

Bridges discovery and execution. Translates "we want a website" into a brief a designer, developer, or AI agent can actually run with.

When to use

• Starting a new project (website, app, brand, campaign)
• Kicking off a redesign or rebrand
• Handing work to a designer, developer, or AI agent
• Aligning a team that has drifted off course
• Turning a vague idea into something buildable

When NOT to use