CRO Optimization

Run conversion rate optimization as a structured discipline: audit → hypothesize → test → decide. Stack-agnostic. Tool-agnostic.

This skill is for running tests against existing pages and flows. For writing landing page copy from scratch, use landing-page-copy. For setting up the analytics that make CRO possible, use analytics-strategy.

When to use

• Converting traffic at lower rate than expected
• Specific funnel step has high drop-off
• Pages with high traffic that could move the needle if optimized
• A/B testing infrastructure exists (or can be set up)
• Statistical significance and sample size questions

When NOT to use