Domain Strategy

Decide how domains, subdomains, and DNS work across a portfolio. Stack-agnostic. Works for one site or one hundred.

When to use

• Setting up DNS for a new site (apex vs www, primary vs aliases)
• Choosing or switching registrars
• Planning redirects across multiple domains (parked, retired, consolidated)
• Deciding subdomain vs subfolder vs separate domain for a new product line
• Consolidating multiple sites into one
• Splitting one site into multiple
• Setting up DNS for email, security records, third-party services

When NOT to use