Logo Design

A logo is a system of marks, not a single drawing. This skill produces multiple production-grade variants exploring different architectural approaches, each with rationale, application specs, and a clear position on what it signals and rejects.

The output is decision material, not a finished logo. The brand owner selects from the variants and the skill produces production refinement on the chosen direction.

When to use

• The brand has a name and tonal direction; the deliverable is logo work specifically
• Generating 6 to 12 variants for client review and selection
• Refining a wordmark to production: kerning, optical adjustments, weight selection
• Exploring symbol options to pair with an existing wordmark
• Designing a monogram from a longer name for use in constrained contexts
• Adapting an existing logo across application contexts (small-size, signage, motion, embroidery)
• The brand owner has reviewed a first round and wants iteration on a specific direction

When NOT to use