SEO Competitor Analysis

Compare a site to its competitors and find the gaps worth closing. Stack-agnostic. Tool-friendly but tool-optional.

When to use

• Identifying which competitors to study
• Finding content gaps (topics they cover, you do not)
• Finding backlink gaps (sites linking to them, not you)
• Understanding why a specific competitor outranks the user
• Benchmarking authority, technical posture, and content depth

When NOT to use

• Single-page optimization (use seo-onpage)
• Initial keyword research with no competitors yet identified (use seo-keyword first to find them)
• Auditing one's own existing content (use seo-content-audit)