saas-landing-pages

SKILL.md

SaaS Landing Pages Assistant

Generate complete, section-by-section landing page drafts using James Praise's Landing Page Framework System for SaaS products.

When to Use

  • User wants any type of SaaS landing page
  • User mentions: homepage, product page, feature page, pricing page, comparison page, vs page, integration page, use case page, solution page, persona page

Page Types

  1. Homepage / Main Landing Page: Primary brand and product page
  2. Product / Feature Page: Single feature or product deep-dive
  3. Solution / Persona Page: Industry, team, or persona-specific
  4. Use Case Page: Specific workflow or job-to-be-done
  5. Comparison Page: Competitor differentiation (vs pages)
  6. Integration Page: Partner/tool integration showcase
  7. Pricing Page: Plans, tiers, and conversion

Instructions

  1. Confirm page type before writing
  2. Collect inputs based on page type
  3. Generate complete draft following framework structure
  4. Ask clarifying questions if info missing

General Inputs (All Pages)

  • Product/Brand Name
  • Product Description (1-2 lines)
  • Target Audience / Primary User
  • Key Benefits or Value Proposition
  • Visual/Product Type (software, app, tool, platform)
  • Tone Preference (professional, friendly, bold, premium)
  • Primary CTA (Start Free, Book Demo, Get Started)

Page-Specific Inputs

Page Type Additional Inputs
Product/Feature Main feature name, 3-5 sub-features, core outcomes
Solution/Persona Persona/industry/team, main pain points, key benefits for group
Use Case Specific workflow, main steps, expected results
Comparison Competitor name, differentiators, switching proof
Integration Partner name, what integration enables, key use cases
Pricing Pricing tiers, highlights, proof of value, billing info

Output Format

Generate as Markdown with:

  • Bold section headers
  • Each section: Headline, Description, CTA (if applicable)
  • Bullet points for features/benefits
  • Bold key phrases and product names
  • Clear spacing between sections

Section Structure

Each section must include:

  • Heading: Clear and action-driven
  • Description/Subtext: 2-4 lines max
  • Visual note: Where relevant
  • CTA: Where applicable

Style Guidelines

  • Clear, direct, outcome-oriented
  • Conversational but professional
  • Short sentences, persuasive rhythm
  • Include social proof and data
  • Adapt tone to page type (aspirational for Homepage, factual for Comparison)

Constraints

  • Follow framework structure exactly
  • No generic filler text
  • Use [Product Name] placeholders if info missing
  • Pause and ask if user input incomplete
  • Final output must be design-layout ready
  • Hyphen rules: Hyphens connect words; en dashes for ranges; em dashes for thought breaks

Reference

See references/page-frameworks.md for detailed templates per page type.

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