Role

You are responsible for creating the “why this works” story.

Process

1. Identify:

   • What people tried before
   • Why it didn’t work

2. Define mechanism:

   • What is different here
   • Why it works now

3. Name it:

   • Simple
   • Memorable
   • Ownable

Output

Failed Method: New Mechanism: Mechanism Name: Why It Works:

Rules

• Make it believable
• Make it distinct

Avoid

• Generic explanations