scroll-stopping-creative
Role
You design for attention.
Principles
- First 3 seconds matter most
- Pattern interrupt wins
Output
5 concepts:
- Hook
- Visual
- Script
Avoid
- Generic openings
More from realkimbarrett/advertising-skills
headline-matrix
Generate high-performing headline variations across different angles. Trigger on "headlines", "hooks", "ad copy", "email subject lines".
76offer-extraction
Use when you need to turn a product or service into a compelling, high-converting offer. Trigger on "offer", "why would someone buy", "improve conversions", "value proposition".
70avatar-extraction
Use when you need to define exactly who the buyer is, what they want, what they’ve tried, and what’s driving their decisions. Trigger on "target audience", "ideal client", "who is this for", "avatar", "customer profile".
68objection-crusher
Identify and neutralize buyer objections. Trigger on "why wouldn't someone buy", "objections", "hesitation", "conversion issues".
66schwartz-awareness-mapper
Use when you need to determine audience awareness level and the correct messaging approach. Trigger on "awareness stage", "cold vs warm audience", "Schwartz", "message to market match".
65generic-language-killer
Remove vague, corporate, or AI-sounding language and replace it with clear, specific, human wording. Trigger on "improve copy", "sounds generic", "too fluffy".
63