refoundai/lenny-skills
GitHubpersonal-productivity
Help users manage their time and tasks more effectively. Use when someone is overwhelmed with work, struggling with focus, trying to balance multiple responsibilities, or asking how to get more done.
writing-prds
Help users write effective PRDs. Use when someone is documenting product requirements, preparing specs for engineering, writing feature briefs, or defining what to build for their team.
brand-storytelling
Help users craft compelling brand narratives. Use when someone is defining brand strategy, writing company positioning, creating pitch narratives, developing messaging frameworks, or trying to make their company story more memorable.
competitive-analysis
Research competitors and compare positioning, messaging, content strategy, and market presence. Use when analyzing a competitor, building battlecards, identifying content gaps, comparing feature messaging, or preparing competitive positioning recommendations.
user-onboarding
Help users design effective product onboarding. Use when someone is creating first-user experiences, trying to improve activation rates, designing the first 30 seconds of product usage, or working on the path to the aha moment.
vibe-coding
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ai-product-strategy
Help users define AI product strategy. Use when someone is building an AI product, deciding where to apply AI in their product, planning an AI roadmap, evaluating build vs buy for AI capabilities, or figuring out how to integrate AI into existing products.
writing-specs-designs
Help users write effective specs and design documents. Use when someone is creating technical specs, feature specs, design docs, or trying to communicate product requirements to engineering and design teams.
giving-presentations
Help users create and deliver compelling presentations. Use when someone is preparing a talk, building a slide deck, dealing with presentation anxiety, practicing for a keynote, or asking how to be more engaging when presenting.
startup-ideation
Help users generate and evaluate startup ideas. Use when someone is brainstorming business ideas, trying to find a startup concept, evaluating whether an idea is worth pursuing, or looking for unique market opportunities.
defining-product-vision
Help users create compelling product visions. Use when someone is writing a vision statement, defining a long-term product direction, aligning teams on the future state, or distinguishing vision from strategy.
content-marketing
B2B content marketing - thought leadership, SEO, LinkedIn, blog posts, case studies, and video scripts. Use when creating content strategy, writing posts, or building demand gen assets.
systems-thinking
Help users think in systems and understand complex dynamics. Use when someone is dealing with multi-stakeholder problems, trying to understand second-order effects, managing platform ecosystems, or analyzing complex organizational dynamics.
technical-roadmaps
Help users create technical roadmaps. Use when someone is planning engineering work, prioritizing tech debt, building architecture roadmaps, or aligning technical and product strategy.
problem-definition
Help users define problems clearly before jumping to solutions. Use when someone is scoping a new feature, validating a product idea, struggling to articulate what they're building, or falling into the "shiny object trap" with new technology.
behavioral-product-design
Help users apply behavioral science to product design. Use when someone is designing for habit formation, reducing friction, applying psychology to UX, increasing retention through behavioral principles, or using nudges to influence user behavior.
written-communication
Help users communicate more effectively in writing. Use when someone is drafting memos, emails, strategy docs, announcements, or any written communication that needs to be clear, concise, and persuasive.
founder-sales
Help founders close their first customers and build repeatable sales processes. Use when someone is doing founder-led sales, trying to get their first customers, writing cold outreach, running early sales calls, or asking when to hire their first salesperson.
design-systems
Comprehensive design system guidelines for building consistent, accessible, and scalable digital products
positioning-messaging
Help users craft product positioning and messaging. Use when someone is launching a product, differentiating from competitors, writing marketing copy, struggling to explain what their product does, or working on value propositions and taglines.
setting-okrs-goals
Help users set effective OKRs and goals. Use when someone is creating quarterly objectives, defining key results, setting team goals, planning annual targets, or struggling with goal alignment across their organization.
designing-growth-loops
Design growth loops (viral/referral/acquisition loops, flywheels) and produce a Growth Loop Design Pack (loop map, loop scorecard, channel fit + paid-loop feasibility, experiment backlog, measurement plan). Use for growth teams creating new growth loops or innovating beyond incremental optimization.
prioritizing-roadmap
Prioritize a product roadmap/backlog and produce a Roadmap Prioritization Pack (season framing, scoring model, ranked opportunities, roadmap, decision narrative, rollout plan).
usability-testing
Help users conduct effective usability testing. Use when someone is planning user tests, designing prototype validation, preparing usability studies, or trying to understand why users struggle with their product.
conducting-user-interviews
Help users run better customer and user interviews. Use when someone is preparing for user research, planning discovery interviews, writing interview questions, analyzing interview findings, or trying to understand customer needs.
launch-marketing
Help users plan and execute product launches. Use when someone is planning a product launch, preparing PR outreach, coordinating a go-to-market campaign, launching on Product Hunt, or asking how to generate buzz for a new feature or product.
design-engineering
Help users understand and build design engineering capabilities. Use when someone is creating a design engineering function, hiring design engineers, or bridging the gap between design and engineering teams.
working-backwards
Create an Amazon-style PR/FAQ (future press release + FAQ) plus a backcasting launch plan to align on customer value, scope, and GTM readiness. Use for working backwards, PRFAQ / PR-FAQ, future press release, backcasting, launch plan.
product-led-sales
When the user wants to layer sales onto a PLG motion, build PQL scoring, design sales handoffs from product usage signals, or plan a hybrid PLG + sales model. Also use when the user says "product-led sales," "PQL," "PQA," "when to add sales to PLG," or "enterprise PLG." For broader PLG strategy, see plg-strategy. For expansion revenue, see expansion-revenue.
building-with-llms
Help users build effective AI applications. Use when someone is building with LLMs, writing prompts, designing AI features, implementing RAG, creating agents, running evals, or trying to improve AI output quality.
measuring-product-market-fit
Help users assess and achieve product-market fit. Use when someone is trying to determine if they have PMF, measuring user engagement and retention, running the Sean Ellis survey, or figuring out if they should scale or keep iterating.
writing-north-star-metrics
Help users define their North Star metric. Use when someone is choosing their primary success metric, trying to align the team around a key measure, struggling with metric proliferation, or setting up their measurement strategy.
planning-under-uncertainty
Help users plan products and strategy when outcomes are unpredictable. Use when someone is dealing with ambiguous timelines, building in fast-moving markets, planning AI/ML projects, or asking how to make commitments when they don't know what will happen.
platform-infrastructure
Help users build and scale internal platforms and technical infrastructure. Use when someone is deciding whether to build vs buy tooling, designing developer platforms, creating shared services, or managing technical debt at scale.
analyzing-user-feedback
Analyze user/customer feedback and produce a User Feedback Analysis Pack (source inventory, normalized feedback table, taxonomy/codebook, themes + evidence, recommendations, and feedback loop). Use for voice of customer, feature request analysis, support ticket synthesis, churn reason synthesis, and survey open-ends.
designing-surveys
Help users design effective surveys. Use when someone is creating customer surveys, NPS measurements, product-market fit surveys, or feedback collection mechanisms.
stakeholder-alignment
Align stakeholders and secure buy-in by producing a Stakeholder Alignment Pack (alignment brief, stakeholder map, exec decision principles, pre-brief plan, alignment meeting plan, decision summary + comms). Use for stakeholder alignment, buy-in, executive alignment, cross-functional alignment. Category: Communication.
conducting-interviews
Help users conduct effective hiring interviews. Use when someone is designing an interview loop, crafting interview questions, evaluating candidates in real-time, or building a structured interview process.
writing-job-descriptions
Help users write effective job descriptions. Use when someone is creating a job posting, defining a new role, preparing to hire, or trying to attract the right candidates for an open position.
pricing-strategy
When the user wants help with pricing decisions, packaging, or monetization strategy. Also use when the user mentions 'pricing,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' or 'monetization.' This skill covers pricing research, tier structure, and packaging strategy.
shipping-products
Help users ship products faster and with higher quality. Use when someone is planning a launch, struggling to release features, dealing with shipping velocity issues, or trying to establish better release practices.
running-design-reviews
Help users run effective design reviews and critiques. Use when someone is giving design feedback, establishing design review processes, struggling to evaluate designs, or wants to improve how their team discusses design work.
sales-qualification
Help users qualify sales leads effectively. Use when someone is wasting time on bad leads, struggling with low conversion rates, needs to build a qualification framework, or wants to improve their discovery process.
ai-evals
Help users create and run AI evaluations. Use when someone is building evals for LLM products, measuring model quality, creating test cases, designing rubrics, or trying to systematically measure AI output quality.
managing-tech-debt
Manage technical debt by producing a Tech Debt Management Pack (debt register, scoring/prioritization, refactor vs rewrite decision memo, incremental paydown plan, migration/rollback plan, metrics, and stakeholder cadence). Use for tech debt, refactoring, legacy modernization, and migrations.
building-a-promotion-case
Help users get promoted at work. Use when someone is preparing for a promotion conversation, building their case for advancement, trying to understand what's blocking their promotion, or figuring out how to get to the next level in their career.
enterprise-sales
Help users navigate enterprise sales. Use when someone is closing large deals, managing complex buying committees, handling procurement, or converting PLG users to enterprise contracts.
managing-timelines
Help users set and hit realistic deadlines. Use when someone is planning project timelines, struggling to hit deadlines, dealing with timeline pressure from stakeholders, or trying to improve estimation accuracy.
coaching-pms
Help users develop and coach product managers. Use when someone is managing PMs, creating development plans, running performance reviews, or trying to level up their PM team's capabilities.
scoping-cutting
Help users scope projects and cut features effectively. Use when someone is defining an MVP, dealing with scope creep, trying to ship faster, or needs to make tradeoffs about what to build.
running-effective-meetings
Help users run more effective meetings. Use when someone is dealing with meeting overload, wants to improve meeting culture, is preparing an important meeting, or struggles to get decisions made in meetings.
cross-functional-collaboration
Help users work effectively across functions. Use when someone is navigating PM-engineering relationships, resolving cross-team conflicts, building product trios, or improving handoffs between design, engineering, and product.
platform-strategy
Help users design and execute platform business strategies. Use when someone is building a marketplace, creating an ecosystem, deciding on API strategy, thinking about multi-sided network effects, or building developer platforms.
having-difficult-conversations
Help users navigate tough feedback, performance conversations, and conflict. Use when someone needs to give hard feedback, have a performance conversation, fire someone, address conflict with a colleague, or deliver disappointing news like a denied promotion.
community-building
Help users build and grow product communities. Use when someone is starting a community, scaling an ambassador program, driving community-led growth, or choosing between user, developer, or partner communities.
startup-pivoting
Help users decide when and how to pivot their startup. Use when someone is questioning their current direction, seeing poor traction, considering a major strategy change, or stuck in the pre-PMF stage.
retention-engagement
Help users improve retention and engagement metrics. Use when someone is dealing with churn, optimizing activation flows, building habit-forming products, or trying to increase user engagement and lifetime value.
evaluating-candidates
Help users make better hiring decisions. Use when someone is evaluating job candidates, making hiring decisions, conducting reference checks, reviewing work samples or take-homes, calibrating their hiring bar, or deciding between finalists.
evaluating-trade-offs
Evaluate trade-offs and produce a Trade-off Evaluation Pack (trade-off brief, options+criteria matrix, all-in cost/opportunity cost table, impact ranges, recommendation, stop/continue triggers). Use for tradeoff/trade-off, pros and cons, cost-benefit, opportunity cost, build vs buy, ship fast vs ship better, continue vs stop (sunk costs). Category: Leadership.
post-mortems-retrospectives
Help users run effective post-mortems and retrospectives. Use when someone is reviewing a project that succeeded or failed, wants to establish learning practices, is dealing with failure aftermath, or needs to improve team learning loops.
building-sales-team
Help users build and scale their sales organization. Use when someone is hiring their first salespeople, deciding when to bring on sales leadership, structuring sales compensation, or transitioning from founder-led sales.
managing-up
Help users work effectively with their manager and executives. Use when someone is struggling with their manager relationship, needs to influence leadership, wants to get better at executive communication, or is trying to build trust with their boss.
finding-mentors-sponsors
Help users build relationships with mentors and sponsors for career growth. Use when someone is looking for career guidance, wants to find a mentor, needs an advocate at work, is trying to build their professional network, or asking how to get advice from senior leaders.
evaluating-new-technology
Help users evaluate emerging technologies. Use when someone is assessing new tools, making build vs buy decisions, evaluating AI vendors, or deciding on technical architecture.
running-decision-processes
Help users run effective decision-making processes. Use when someone is facing a high-stakes decision, dealing with analysis paralysis, needs to align stakeholders on a choice, or wants to establish decision frameworks like DACI or RAPID.
career-transitions
Help users navigate career changes and pivots. Use when someone is considering a new role, transitioning into product management, evaluating job offers, taking a sabbatical, or feeling stuck in their current position.
running-effective-1-1s
Help users run effective one-on-one meetings. Use when someone is a new manager setting up 1:1s, struggling to make 1:1s productive, wants to improve career conversations with reports, or needs to handle difficult 1:1 situations.
product-taste-intuition
Help users develop product taste and intuition. Use when someone wants to improve their product judgment, struggles to evaluate design quality, needs to make decisions without complete data, or wants to build better product instincts.
product-operations
Help users build and scale product operations functions. Use when someone is scaling a product team, struggling with cross-functional coordination, needs to standardize product processes, or wants to improve how insights reach product teams.
energy-management
Help users manage their energy for sustained performance. Use when someone is feeling burned out, trying to find their zone of genius, scheduling for productivity, or identifying what drains vs energizes them.
dogfooding
Run an internal dogfooding program/sprint and produce a Dogfooding Pack (charter, scenario map, routines, dogfooding log + triage board spec, weekly report, ship/no-ship gate). Use for “dogfooding”, “eat our own dog food”, internal beta, and product teams using the product daily to find friction before shipping.
engineering-culture
Help users build strong engineering culture. Use when someone is improving developer experience, fostering technical excellence, designing engineering practices, or scaling an engineering organization.
marketplace-liquidity
Diagnose and improve marketplace liquidity (match rate/fill rate, time-to-match, reliability) by segment. Produces a Marketplace Liquidity Management Pack: liquidity definition + metric tree, fragmentation map, segment scorecard, supply/demand bottleneck diagnosis, experiment backlog, measurement plan, and operating cadence. Use for Growth teams running two-sided marketplaces.
delegating-work
Help users delegate effectively. Use when someone is struggling to let go of tasks, deciding what to delegate, building team autonomy, or balancing being hands-on vs hands-off.
running-offsites
Plan and run a high-signal team offsite/retreat and produce an Offsite Pack (offsite brief, agenda + run-of-show, prework, facilitation guide, logistics checklist, post-offsite decisions + action plan + comms). Use for offsite planning, team retreat, strategy offsite, planning offsite, quarterly burst, onsite. Category: Communication.
organizational-design
Help users design effective organizational structures. Use when someone is thinking about team structure, deciding between functional vs. divisional models, planning a reorg, or figuring out how to structure product teams.
team-rituals
Help users design effective team rituals. Use when someone is building team culture, creating recurring team practices, trying to improve team communication, or establishing operational rhythms for their organization.
building-team-culture
Help users build and maintain strong team culture. Use when someone is defining team values, creating psychological safety, onboarding to a new team, navigating cultural change, or building distributed team norms.
organizational-transformation
Help users transform organizations toward modern product practices. Use when someone is trying to shift from feature teams to product teams, introduce empowered teams, modernize legacy processes, or drive cultural change in how product is built.
fundraising
Help founders raise capital and build investor relationships. Use when someone is preparing a pitch deck, deciding whether to raise venture capital, meeting with investors, or asking about fundraising strategy.
managing-imposter-syndrome
Help users work through feelings of inadequacy and self-doubt. Use when someone feels like a fraud, doubts their qualifications, is anxious about being "found out," or struggling with confidence in a new or challenging role.
negotiating-offers
Help users negotiate job offers and compensation. Use when someone is negotiating salary, equity, or other terms of a job offer, preparing for a compensation conversation, or asking how to ask for more money.
partnership-bd
Help users build strategic partnerships and business development deals. Use when someone is pursuing a partnership, negotiating a BD deal, working with platforms like Google or Facebook, or trying to build distribution through partners.
onboarding-new-hires
Help users onboard new team members effectively. Use when someone is planning onboarding for a new hire, starting a new job themselves, designing a first-90-days plan, or trying to ramp up new employees faster.
media-relations
Help users build relationships with journalists and get press coverage. Use when someone is pitching reporters, preparing for media outreach, trying to get press coverage, or managing ongoing journalist relationships.
sales-compensation
Help users design sales compensation plans. Use when someone is hiring their first sales rep, restructuring sales comp, trying to align sales incentives with business goals, or dealing with comp plan issues like sandbagging or churn.