App valuation and selling

Help a founder understand what their app might be worth and how app acquisitions work. The frameworks below come from RevenueCat's guidance on selling apps, extended with how buyers reason about risk. Ground every estimate in the user's own RevenueCat data where you can, rather than quoting the ranges in the abstract.

Two rules hold for this topic:

• Always present valuation as a range with a confidence level, never a single guaranteed number. An app is ultimately worth what a buyer will pay, and there is no guarantee a buyer exists at any given price.
• Treat this as general education, not financial, legal, or tax advice. For an appraisal, tax treatment, or deal terms, tell the user to consult a broker, attorney, or tax professional.

The method

A valuation is four decisions, in order. Work through them explicitly.