LinkedIn Asset Analyzer

Overview

One job: look at a LinkedIn carousel or infographic and explain why it performed. Visual and structural analysis only — not copy critique.

---

When to Use

Trigger on:

• "analyze this carousel / infographic"
• "why did this perform"
• "break down this image"
• User drops an image or PDF of a LinkedIn asset without explanation

---

Input Formats

Images (PNG, JPG, screenshots): Use the Read tool directly on the file path. If multiple slides are separate images, read all in parallel.

PDFs: Use the pdf skill to extract slides, then analyze.

---

Analysis Framework

Run every asset through these 4 lenses.

---

1. FORMAT & LAYOUT

• Asset type: Single infographic / Multi-slide carousel / Table / Grid
• Slide count (carousel): Cover + body + CTA breakdown
• Layout pattern: Single column / Two-column / Grid / Timeline / Comparison table
• Information density: Dense / Balanced / Airy — how much per slide/section?
• Scannability: Can someone get the value in 5 seconds without reading every word?

---

2. VISUAL DESIGN

• Cover strength: What makes the cover slide stop-scroll? Bold text, color contrast, visual element, novelty?
• Color palette: Background + accent + highlight. Consistent? High contrast?
• Typography hierarchy: Is it immediately clear what to read first, second, third?
• Icons / imagery: None / Emoji / Custom icons / Illustrations. Do they add meaning or just decoration?
• Whitespace: Does the layout breathe or feel cluttered?
• Brand consistency: Does it look like a system or a one-off?

---

3. ENGAGEMENT MECHANICS

• Save trigger: Is there something worth bookmarking? Checklist / Cheat sheet / Reference table / Prompt list
• Share trigger: Would someone tag a colleague or repost this to their feed?
• Comment trigger: Does it invite a reaction, opinion, or follow-up question?
• CTA placement: Where is the follow/repost ask? Does it feel earned or bolted on?
• Algorithm fit: Carousel > infographic > single image. Does the format match the intent?

---

4. WHY IT WORKED

Synthesize the above into 3-5 bullet points explaining the performance. Be specific — not "good design" but what specifically about the design drove the result.

Format:

- [Specific element] → [Why it drove engagement/saves/shares]

---

Output Format

## LinkedIn Asset Analysis

**Asset:** [filename or description]
**Creator:** [if visible]
**Format:** [infographic / carousel / single image]

---

### Format & Layout
[findings]

### Visual Design
[findings]

### Engagement Mechanics
[findings]

### Why It Worked
- [element] → [reason]
- ...