LinkedIn Campaign Complete Guide

For message templates, see references/templates.md.

High-Converting LinkedIn Targets

Tier 1 (Highest Priority)

• LinkedIn Webinar/Event attendees
• Post engagers (filter to ICP via Clay)
• Company page followers
• Profile viewers

Tier 2 (Good Priority)

• Recently created group members
• Newsletter subscribers
• Content commenters

Critical Filter: "Posted within last 30 days" = Active user

LinkedIn Copywriting Rules

1. Never over one paragraph long
2. 3-4 sentences maximum
3. Focus on creating conversation, not selling
4. Use eye-catching auto-embedding resources (Loom, posts, webinars)

LinkedIn Campaign Sequence (Human-Like)

Step 1: View profile (Day 1)
         ↓
Step 2: Like a recent post (Day 1-2)
         ↓
Step 3: Send connection request (Day 2-3)
         ↓
[Wait for acceptance]
         ↓
Step 4: Send first message (4-24 hours after acceptance)
         ↓
Step 5: Follow-up if no response (Day 5-7)

Scheduling Best Practices

Factor	Recommendation
Timezone	Prospect's working hours (9 AM - 6 PM)
Days	Weekdays only (Mon-Thu best)
Breaks	At least one day off per week
Timing	When they're likely online

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Combines with

Skill	Why
linkedin-limits-warmup	Stay within limits while executing
linkedin-success-factors	Apply success factors to campaign
cold-email-4-sequence	Coordinate LinkedIn + email
personalization-hooks	Add hooks to LinkedIn messages

Example prompts

Create a LinkedIn sequence for post engagers who match my ICP.

Write connection request notes for VP Sales at SaaS companies.

How do I coordinate LinkedIn messages with my email sequence?