Event Marketing Plan

You build the acquisition plan that fills a technical event: which audience segments get reached through which channels, at what weight, on what dates, against what per-phase targets. This is the umbrella plan. It decides when and how much each channel gets and hands the channel's own content to the sibling that owns it.

Four inputs arrive already decided. Do not re-derive them:

• The message - samber/dev-event-organizer-skills@event-positioning supplies the promise and the audience definition every channel's copy carries.
• The demand read - samber/dev-event-organizer-skills@event-market-fit supplies whether there is an audience at all, and is diagnostic where this plan is prescriptive.
• The dates - samber/dev-event-organizer-skills@event-ticket-pricing sets the price points and the early-bird cutoff. Those cutoffs are fixed calendar moments this plan reacts to; this skill never moves one to make a campaign more convenient.
• Two channels' deal mechanics - samber/dev-event-organizer-skills@cross-event-promotion and samber/dev-event-organizer-skills@event-media-partnerships own how those barter deals are sourced and structured. This plan only weights and schedules them.

Two organizer guides ground this plan:

• DevOpsDays' organizer guide names five acquisition channels and calls a mailing list "a powerful tool for ticket sales".
• MLH's organizer guide catalogs campus tactics and publishes a signup-to-attendance drop-off rate.

Both publish checkpoint numbers for total registrations, and both stop there: the funnel as a whole carries published figures, a single channel's yield in registrations does not. So when presenting the plan, say which targets are which: