Comprehensive SEO and AEO optimization guidance covering metadata, structured data, EEAT, and AI-readiness.

Covers both traditional search engine optimization (SEO) and AI answer engine optimization (AEO) across Google, ChatGPT, Perplexity, and similar platforms
Includes technical SEO essentials: metadata, Open Graph tags, sitemaps, robots.txt, hreflang, and international SEO configuration
Provides JSON-LD structured data patterns for Article, FAQ, Breadcrumb, and Product schemas
Implements Google's EEAT framework (Experience, Expertise, Authoritativeness, Trustworthiness) with author schema guidance
Addresses AI-overview readiness and content optimization strategies for both search engines and AI assistants

SEO & AEO Best Practices

Principles for optimizing content for both traditional search engines (SEO) and AI-powered answer engines (AEO). Includes Google's EEAT guidelines and structured data implementation.

When to Apply

Reference these guidelines when:

Implementing metadata and Open Graph tags
Creating sitemaps and robots.txt
Adding JSON-LD structured data
Optimizing content for featured snippets
Preparing content for AI assistants (ChatGPT, Perplexity, etc.)
Evaluating content quality using EEAT principles

Core Concepts

SEO (Search Engine Optimization)

Optimizing content to rank well in traditional search results (Google, Bing).

AEO (Answer Engine Optimization)

Optimizing content to be selected as authoritative answers by AI systems.

EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)

Google's framework for evaluating content quality.

References

Start with the one reference that matches the task, such as technical SEO, structured data, EEAT, or AI-answer readiness. See references/ for detailed guidance:

references/eeat-principles.md — EEAT implementation and author schema
references/structured-data.md — JSON-LD patterns (Article, FAQ, Breadcrumb, Product)
references/technical-seo.md — Technical SEO checklist (metadata, sitemaps, hreflang, robots.txt)
references/aeo-considerations.md — AI/AEO considerations (AI Overviews, crawler management)