SEO & AEO Best Practices

Principles for optimizing content for both traditional search engines (SEO) and AI-powered answer engines (AEO). Includes Google's EEAT guidelines and structured data implementation.

When to Apply

Reference these guidelines when:

• Implementing metadata and Open Graph tags
• Creating sitemaps and robots.txt
• Adding JSON-LD structured data
• Optimizing content for featured snippets
• Preparing content for AI assistants (ChatGPT, Perplexity, etc.)
• Evaluating content quality using EEAT principles

Core Concepts

SEO (Search Engine Optimization)

Optimizing content to rank well in traditional search results (Google, Bing).