Cold Outreach

Generate personalized cold email sequences for the specific customer archetype. The differentiation from generic email templates: the archetype file provides the title, the pain, what gets them promoted, and their current workaround — enabling emails that feel researched, not blasted.

Input Dependencies

Read from ./founder-outputs/ before proceeding:

• customer-archetype-output.md — title, pain, promotion criteria, communities, workaround cost (required)
• startup-canvas-output.md — UVP, pricing
• oneliner-output.md — the one-liner (if available)
• battle-cards-output.md — competitive alternatives the prospect may use

If customer-archetype-output.md is missing, tell the user to run /customer-archetype first. Generic cold emails to undefined customers have near-zero conversion.

Frameworks

• Predictable Revenue (Ross & Tyler) — cold outbound methodology. Short, specific, asks for a conversation not a sale. The subject line earns the open; the first sentence earns the read; the CTA earns the reply.
• $100M Leads (Hormozi) — lead generation mechanics. Cold outreach is one of four core channels. It works when the message is so specific the recipient thinks it was written just for them.