Google Ads Account Audit

Perform comprehensive Google Ads audits producing prioritized, actionable recommendations.

Workflow Overview

Data intake - Load and parse Google Ads export data
Structure analysis - Evaluate naming conventions and organization
Quality Score audit - Calculate weighted QS, find optimization opportunities
Keyword & Search Term analysis - Identify waste and scaling opportunities
Ad evaluation - Check RSA adoption, Ad Strength, relevance
Extensions audit - Verify coverage across campaigns
Display/Placement review - Analyze placement distribution (if applicable)
Landing page assessment - Evaluate relevance and best practices
Anomaly detection - Flag unusual patterns
Generate outputs - Create roadmap document + Excel summary