Example output: examples/seo-hreflang-airbnb-com-20260514/HREFLANG-REPORT.md

Hreflang Audit

Adapted from AgriciDaniel/claude-seo's seo-hreflang skill (MIT). Concept and validation rules originate there; this implementation is rebuilt against our backend (SE Ranking MCP + Firecrawl + WebFetch + Google APIs via seo-google).

Validate hreflang implementations on a multi-language or multi-region site. Surface SE Ranking audit-level hreflang issues, parse a sample of pages for the actual <link rel="alternate" hreflang="…"> tags they emit, cross-check the sitemap, and produce one of three verdicts — PASS, NEEDS-FIX, or BROKEN — with a top-fixes table anchored in objective signals.

Prerequisites

• SE Ranking MCP server connected.
• Claude's WebFetch tool available (fallback when Firecrawl is unavailable).
• User provides: a target domain (e.g. example.com). Optional: explicit list of representative pages to inventory; explicit sitemap URL if not at /sitemap.xml.
• Predecessor (recommended): seo-technical-audit or seo-sitemap already run on this domain. Without an existing audit, the skill creates one (which costs significantly more credits).

Process