Example output: examples/seo-technical-audit-linear-app-20260514/TECH-AUDIT.md

Technical Audit

A one-shot technical SEO audit for a domain. Pulls SE Ranking's audit data, categorizes findings by area (crawlability, indexability, security, mobile, structured data, etc.), severity-sorts within each, and produces a top-10 fix list ranked by impact × effort.

Prerequisites

SE Ranking MCP server connected.
Claude's WebFetch tool available (used for sense-checking robots.txt and sitemap presence).
User provides: a target domain (e.g. example.com). Optional: target country (default us), audit-page-limit override (default: rely on the existing audit's limit).

Process

Validate target & preflight. See skills/seo-firecrawl/references/preflight.md for the canonical 3-stage preflight (credit balance, Firecrawl availability, Google APIs). Skill-specific notes:
- Normalise domain (strip protocol, trailing slash) before continuing.
- Estimated SE Ranking cost for this skill: a re-check of an existing audit is cheap; creating a new audit is significantly more expensive and varies by page count. Surface the cost before deciding.
- Firecrawl: optional. When available, step 8 (Modern signals checklist) runs on 5 sample URLs and /robots.txt, ~6 Firecrawl credits (hard cap). Without it, step 8 is skipped — JS-render canonical/noindex divergence, X-Robots-Tag headers, and AI-crawler robots-rule analysis are unavailable but the full technical-audit deliverable still ships. Pass --no-firecrawl to skip step 8 even when Firecrawl is available (saves credits).
- Google APIs: tier 0 unlocks step 8b (CrUX field data); tier 1 also unlocks step 8c (per-URL GSC Inspection on top 5 traffic pages). See skills/seo-google/references/cross-skill-integration.md § "seo-technical-audit" for the full recipe and per-tier branches.