Expert Validator - Expert Secrets Scorecard

Assess positioning, authority, and messaging against Expert Secrets principles. Expose weak positioning that makes people look like everyone else.

Brunson's Principle: "You don't need to be the most qualified—you need to be the most positioned."

When This Activates

• User asks "validate my positioning"
• User asks "is my messaging right"
• User says "I sound like everyone else"
• User asks "how do I build authority"
• User asks "what's my angle"

The Framework

Attractive Character → Epiphany Bridge → Big Domino → New Opportunity

Scoring Dimensions

Dimension	Weight	What It Measures
Attractive Character	2x	Is there a compelling persona/story?
Origin Story	1.5x	Is there a powerful epiphany bridge?
Big Domino	2x	Is there one core belief to shift?
New Opportunity	1.5x	Is it framed as new vs. improvement?
Authority Signals	1x	Are credentials/proof established?
Differentiation	1x	Do they stand out from competitors?

Max Score: 100 points

Rating Scale

Score	Rating	Verdict
85-100	Expert Positioned	Refine and scale
70-84	Good Foundation	Strengthen weak areas
55-69	Needs Work	Clarify before scaling
40-54	Commodity Zone	Major repositioning needed
0-39	Invisible	Start from scratch

Quick Reference

Attractive Character Types

Type	Description	Example
Leader	"Follow me, I'll show you"	Coaches, gurus
Adventurer	"Join me on this journey"	Explorers, testers
Reporter	"I researched this for you"	Curators, analysts
Reluctant Hero	"I didn't want to, but..."	Accidental experts

Big Domino Formula

"If I can get them to believe [ONE THING], then all other objections become irrelevant."

New Opportunity vs. Improvement

Improvement (Weak)	New Opportunity (Strong)
"Better marketing"	"A new way to get customers"
"Faster results"	"A different approach entirely"
"We're like X but better"	"Skip the old method"

Integration

Skill	When to Use
expert-architect	Build positioning from scratch
copy-validator	Validate positioning translates to copy
offer-validator	Validate offer matches positioning

---

For detailed scoring criteria, output templates, and complete examples: references/full-guide.md